Wundermart – Business Controller - AI-powered F&B scale-up for hospitality industry

LEMON search; Amsterdam; On-site; EUR 70,000 - 110,000; Full time

Job summary

Wundermart, headquartered in Amsterdam, is seeking a Business Controller to partner with the Commercial teams and translate data into actionable insights that drive growth. You will lead budgeting, forecasting and project control for new shop openings while enhancing reporting and financial processes.

This role directly supports international growth and interacts with the Commercial Director and Finance team.

Qualifications

• 3–5+ years in Business Control, Transaction Services, Advisory or similar with commercial focus
• Bachelor's or Master's degree in Finance, Accounting, Business Economics or related field
• Strong analytical skills translating data into actionable insights and management recommendations
• Hands-on, entrepreneurial, proactive with continuous improvement
• Experience building and optimizing reporting, budgeting and forecasting processes
• Comfortable with Excel, financial models and raw datasets for analysis and decision-making
• Experience in optimizing financial data flows with scalable, audit-proof processes
• Confident business partner who communicates well and builds stakeholder relationships
• Thrives in an international scale-up with ownership and collaboration
• Fluent in English; Dutch/German/French a plus

Responsibilities

• Act as trusted finance business partner for Commercial teams, supporting new shop openings, account management and business development with data-driven insights
• Lead budgeting, forecasting and financial performance analysis in collaboration with the Commercial Director
• Own project controlling and commercial reporting, monitor investments, new shop performance and revenue streams
• Build relationships across Finance, Commercial, Data & Analytics and Tech to translate insights into decisions
• Support monthly performance analysis and provide scalable, automated reporting enhancements

Skills

Analytical skills

Communicates effectively

Stakeholder management

Data-driven insights

Process improvement

Excel proficiency

Financial modeling

Education

Bachelor's or Master's in Finance/Accounting/Business Economics

Tools

Excel

Financial models

Job description

Wundermart is Europe's leading provider of smart, AI-powered F&B solutions for the hospitality industry. Operating more than 300 unmanned lobby shops, self-service bars and breakfast concepts across nine European countries, the company helps hotels enhance the guest experience while creating additional revenue. Headquartered in Amsterdam, Wundermart is one of Europe's fastest-growing hospitality tech companies, with ambitious expansion plans across Europe and beyond. They're just getting started.

As Business Controller, you'll be the finance business partner to the commercial organisation, translating data into actionable insights that drive growth. Working closely with the Commercial Director, you'll lead budgeting, forecasting and project control for new shop openings while enhancing reporting, automation and financial processes. In this highly visible role, you'll help build a scalable finance function and directly contribute to Wundermart's continued international growth.

• Act as the trusted finance business partner for the Commercial teams, supporting new shop openings, account management and business development with data-driven financial insights.
• Lead the commercial planning cycle by driving budgeting, forecasting and financial performance analysis in close collaboration with the Commercial Director.
• Own project controlling and commercial reporting, monitoring investments, new shop performance and revenue streams including licence fees and rebates.
• Build strong relationships across Finance, Commercial, Data & Analytics and Tech, influencing stakeholders at all levels and translating financial insights into clear business decisions.

You will be the trusted finance partner for the commercial teams, supporting new shop openings, account management and business development. By analysing monthly financial performance and transforming data into meaningful insights, you'll enable both management and commercial stakeholders to make better decisions. You'll take ownership of project administration, monitor investments and track the financial performance of new openings from day one.

Working closely with the Commercial Director, you'll drive the annual budgeting process and continuous forecasting while ensuring commercial decisions are backed by accurate financial insights. You'll further develop reporting capabilities, oversee commercial income streams such as license fees and rebates, and collaborate with the Data & Analytics and Tech teams to automate processes and improve efficiency, including optimising the Adyen reconciliation process.

This is a highly visible role with plenty of scope to make an impact. With your continuous improvement mindset, you'll identify opportunities to optimise processes, implement scalable financial solutions and help build a finance function that can support Wundermart's ambitious international growth.

In this role, you'll report directly to Meindert Engwerda, Finance Director, and join a collaborative and ambitious finance team comprising two Controllers and two Accounting colleagues. Together, you'll play a key role in supporting Wundermart's continued growth.

Good to know

Join one of Europe's fastest-growing hospitality tech scale-ups and help shape the finance function behind its international expansion. In this highly visible Business Controller role, you'll partner closely with leadership, influence commercial decision-making, drive automation and build scalable processes across a rapidly growing European business. With expansion into new countries and new F&B services for hotels. This is an opportunity to make a real impact while growing alongside a company that's only just getting started.

Who are you?

You combine strong financial expertise with curiosity, energy and a hands-on mindset. You enjoy diving into data, bringing structure to complexity and building reporting frameworks that can scale with a fast-growing business. What motivates you is translating numbers into actionable insights and partnering with the business to improve performance. You're proactive, collaborative and thrive in a dynamic, entrepreneurial scale-up environment where ownership is encouraged and no two days are the same. If you're excited by growth, innovation and the opportunity to make a visible impact, you'll feel right at home at Wundermart.

"This is an exciting opportunity for an ambitious finance professional who enjoys combining commercial business partnering with data, technology and continuous improvement. You'll thrive in a fast-growing, entrepreneurial environment where you'll have real ownership, work closely with senior stakeholders and see the direct impact of your work on the business. Wundermart is looking for someone who is naturally curious, analytical and hands-on candidate who enjoys challenging the status quo and building smarter, more scalable ways of working. If you're excited by international growth, love working with data and want to be part of one of Europe's fastest-growing hospitality tech scale-ups, this role offers the perfect platform to accelerate your career."

• 3–5+ years of relevant experience in Business Control, Transaction Services, Advisory or a comparable finance role with a strong commercial focus. Experience in a fast-growing, professional scale-up environment is a strong plus.
• A bachelor's or master's degree in Finance, Accounting, Business Economics or a related field.
• Strong analytical skills with the ability to translate financial data into actionable insights and management recommendations.
• Hands‑on, entrepreneurial and proactive, with a genuine drive to continuously improve processes and challenge the status quo.
• Experience building and optimising reporting, budgeting and forecasting processes in a fast‑paced environment.
• Comfortable working with Excel, financial models and raw datasets to improve analyses, reporting and decision‑making.
• Experienced in optimising financial data flows, ensuring accounting entries, processes and documentation are scalable, well‑controlled and audit‑proof.
• A confident business partner who communicates effectively, builds strong stakeholder relationships and enjoys working closely with commercial teams.
• Thrives in a dynamic, international scale‑up environment where ownership, collaboration and continuous improvement are key.
• Fluent in English, both written and spoken; Dutch, German and/or French are considered a plus