West Europe Sales Manager (Fire Products)

Dahua Europe B.V.; Zoetermeer; On-site; EUR 70,000 - 100,000; Full time

Job summary

Dahua Europe B.V. in the Netherlands (Zoetermeer) seeks a senior sales professional to drive promotion and sales of fire safety products across Western Europe.

You will develop new customers, expand regional channels, and meet sales targets while supporting sustainable growth. You will lead onboarding, negotiate, introduce new products, coordinate training and marketing activities, manage distributors and partners, and collaborate with marketing, product, and technical support to deliver

Qualifications

• Bachelor's degree in a related field.
• Proven B2B sales, channel sales, or business development experience.
• Strong negotiation and account management skills.
• Willingness to travel across Western Europe.
• Fluency in English and Chinese; German/French/Spanish an advantage.

Responsibilities

• Drive promotion and sales of fire safety products across West European market.
• Develop new customers, expand regional sales channels, and achieve targets.
• Lead customer onboarding through negotiations, new product introductions, training, marketing activities, and project collaboration.
• Monitor sales performance, pipelines, and opportunities.
• Collaborate with Marketing, Product Management, Technical Support, and regional teams.

Skills

B2B sales

Channel sales

Business development

Negotiation

Account management

Communication

Travel willingness

English proficiency

German language

French language

Spanish language

Market awareness

Education

Bachelor's degree or above in International Trade, Marketing, Business Administration, Foreign Languages, Electronics, Computer Science, or related field

Job description

• Drive the promotion and sales of fire safety products (both residential and commercial) across the West European market.
• Develop new customers, expand regional sales channels, and achieve assigned sales targets while supporting sustainable business growth.

2. Customer Relationship Management & Business Development

• Proactively identify and visit target customers to establish long-term business relationships.
• Lead customer onboarding through commercial negotiations, new product introductions, customer training, marketing activities, and project collaboration.
• Continuously grow business with existing customers and maximize sales opportunities.
• Develop regional sales plans in line with the company's annual business objectives.
• Monitor sales performance, project pipelines, and business opportunities.
• Prepare accurate monthly, quarterly, and annual sales forecasts, and drive the successful execution of key projects.
• Develop and manage relationships with distributors, wholesalers, system integrators, installers, and other channel partners.
• Optimize channel coverage to strengthen Wisualarm's market presence and brand recognition across the region.
• Monitor industry trends, competitor activities, pricing strategies, product developments, and customer needs within the local fire safety market.
• Provide timely market feedback to support product planning, pricing strategies, and go-to-market initiatives.

6. Cross-functional Collaboration

• Work closely with Marketing, Product Management, Technical Support, and Dahua local and regional teams to support customer projects, marketing campaigns, and sales objectives.

Qualifications:

• Bachelor's degree or above in International Trade, Marketing, Business Administration, Foreign Languages, Electronics, Computer Science, or a related field.
• Proven experience in B2B sales, channel sales, or business development. Experience in the fire safety, security, low-voltage, electrical, or related industries is highly preferred.
• Strong customer acquisition, negotiation, and account management skills, with the ability to independently develop and manage regional customers.
• Excellent communication, coordination, and problem-solving skills, with strong market awareness and the ability to understand customer needs and drive projects to completion.
• Results-oriented, self-motivated, and capable of working independently in a dynamic international environment.
• Willingness to travel frequently across Western Europe.
• Chinese native speaker, fluent in English for daily business communication. Proficiency in German, French, or Spanish is considered a strong advantage.
• Experience in channel management, market development, and sales forecasting. Existing customer or partner networks in the European market are highly desirable.