Visionary Creative Director, Brand, Product & AI

Aquablu B.V; Amsterdam; On-site; EUR 90,000 - 140,000; Full time

Benefits offered by this job

26 days holiday

Equity

Healthy lunches

Urban Sports Club

Corporate Benefits platform

Travel reimbursement

Pension plan

Flavoured water

Culture video on YouTube

Job summary

Aquablu is seeking a senior creative leader to scale fast, owning creative direction across brand, product and marketing. You will translate strategy into a unified visual and experiential universe and execute end-to-end with hands-on craft.

You will work closely with the CEO, Marketing, and Product to ensure consistency across campaigns, packaging, partnerships, and digital experiences, while driving bold, innovative work that elevates the Aquablu brand.

Qualifications

• 5+ years experience owning creative direction across brand, product, and marketing.
• Strategic creative with real taste, judgment, and a point of view.
• Hands-on: you set the vision and execute it yourself, from concept to final production.
• Physical product experience.
• Fluent across digital, hardware, and B2C; B2B is a bonus.
• You think in worlds, not just campaigns or guidelines.
• A strategic thinker who pushes back on positioning until it holds up.
• Fast, self-sufficient, and able to move with urgency.
• Genuinely excited about AI as a creative tool.
• Taste. Non-negotiable.

Responsibilities

• Set the Vision. Define the creative world Aquablu lives in: what it looks like, sounds like, feels like, and stands for.
• Bring It to Life. Across brand, campaigns, physical products, digital experiences, packaging, and partnerships. You shape the creative direction of what Product builds and what Marketing puts into the world, and you get in and make it yourself when it counts.
• Guard the Standard. Every team, every market, everything unmistakably Aquablu. You set the standard, and you have a seat at the table for every major decision that touches how customers experience Aquablu.
• You build the world people recognize the moment they see it, hear it, or hold it.

Skills

Creative direction

Strategic thinking

Hands-on execution

Digital & hardware knowledge

B2C/B2B experience

AI in creative

Taste and judgment

Job description

Aquablu is seeking a senior creative leader to scale fast, owning creative direction across brand, product and marketing. You will translate strategy into a unified visual and experiential universe and execute end-to-end with hands-on craft.

You will work closely with the CEO, Marketing, and Product to ensure consistency across campaigns, packaging, partnerships, and digital experiences, while driving bold, innovative work that elevates the Aquablu brand.