Creative Director: Own Brand, Product & Campaign Vision

Aquablu; Amsterdam; On-site; EUR 90,000 - 125,000; Full time

Benefits offered by this job

26 paid holiday days

Equity through Aquablu for All plan

Healthy lunches

Urban Sports Club membership

Access to Corporate Benefits platform

Travel compensation >10km

Pension plan by Zwitserleven

Endless amount of flavoured water

Job summary

Aquablu, a smart hydration company in Amsterdam, seeks a Creative Director to own the creative evolution across brand, product and marketing. This hands-on role reports to the CEO and sits across Brand, Marketing and Product to shape a single, coherent universe.

You will define the creative world, set the standards, and execute across campaigns, packaging, partnerships and digital experiences. You’ll work directly with the CEO and teams to translate strategy into visuals and experiences that

Qualifications

• 5+ years experience owning creative direction at this level across brand, product, and marketing.
• Strategic creative with taste, judgment and point of view.
• Hands-on: set vision and execute from concept to final production.
• Experience with physical products is a plus.
• Fluent across digital, hardware, and B2C; B2B is a bonus.
• Ability to think in worlds, not just campaigns or guidelines.
• Strategic thinker who pushes back on positioning until it holds up.
• Fast, self-sufficient and able to move with urgency.
• Genuine excitement about AI as a creative tool.
• Taste is non-negotiable.

Responsibilities

• Set the Vision. Define the creative world Aquablu lives in: what it looks like, sounds like, feels like, and stands for.
• Bring It to Life. Shape creative direction across brand, campaigns, physical products, digital experiences, packaging, and partnerships; execute when needed.
• Guard the Standard. Ensure consistency across markets and touchpoints; participate in major decisions affecting customer experience.
• You build the world people recognize the moment they see it, hear it, or hold it.

Job description

Aquablu, a smart hydration company in Amsterdam, seeks a Creative Director to own the creative evolution across brand, product and marketing. This hands-on role reports to the CEO and sits across Brand, Marketing and Product to shape a single, coherent universe.

You will define the creative world, set the standards, and execute across campaigns, packaging, partnerships and digital experiences. You’ll work directly with the CEO and teams to translate strategy into visuals and experiences that