Brand Manager Benelux

Aquablu; Amsterdam; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Equity: Aquablu for All

26 paid vacation days

Travel reimbursement over 10km

HQ team events (Amsterdam)

Job summary

Aquablu, a fast-growing wellness brand, seeks a Brand Manager Benelux to lead partner activation, localize global marketing, and run NL campaigns end-to-end. You will work closely with the Senior Regional Brand Manager and report to the VP Marketing on strategic initiatives.

Bring 2+ years in startup marketing, strong project management, and a talent for cross-channel campaigns in Dutch and English. This role includes events, partnerships, and local market activation in NL/BE.

Qualifications

• 2+ years in B2B and B2C startup marketing across multiple subfunctions.
• Structured doer with strong project management and bias for action.
• Proven ability to run cross-channel campaigns and localize global campaigns.
• Experience co-hosting B2B events is a bonus.
• A relationship builder energized by enabling others to win.
• Data savviness and hands-on with AI tools.
• Fluent in Dutch and English.

Responsibilities

• Onboard, activate, and empower Benelux channel partners.
• Develop relationships and align partners with growth strategies.
• Track activation and pipeline contributions.
• Own the indirect partner marketing calendar and co-hosted events.
• Localize Aquablu's global campaigns for NL/BE with assets and copy.
• Execute Benelux events and support logistics, staffing, and follow-up.
• Identify NL/BE brand partnership opportunities and co-marketing activations.
• Keep partner touchpoints premium and on-brand.
• Provide partners with toolkits and playbooks; measure results and scale.
• Leverage AI tools to multiply output; support cross-functional initiatives.

Skills

B2B/B2C marketing

Project management

Cross-channel campaigns

Co-hosting events

Relationship building

Data analytics with AI

Dutch and English

Job description

Aquablu is a smart hydration company focused on filtered water, functional flavors, and zero bottles. Still, sparkling, cold, and hot — all poured from one tap. The company creates hydration people want to reach for, starting with the workplace where it helps teams thrive.

Growing quickly and thriving comes down to its people. The team is considered Aquablu’s biggest asset, and the company is committed to maintaining its vibrant culture as it continues to grow.

About the Role

The Benelux is Aquablu’s home turf — and the goal is to make it feel that way everywhere. As Brand Manager Benelux, you make Aquablu impossible to miss: activating channel partners, turning global campaigns into local successes, running NL brand campaigns, bringing events to life, and teaming up with brands that share the company’s vibe.

You’ll report to the Regional Brand Manager and act as the right hand of the VP Marketing on special projects — combining regional ownership with a front-row seat to company-level strategy.

What You’ll Do

• Work hand-in-hand with the Senior Regional Brand Manager and Channel Manager to onboard, activate, and empower partners across the Benelux.
• Develop deep relationships, understand partners' growth levers, and bring them along on strategy so they execute with conviction.
• Track partner activation and pipeline contribution.
• Own the marketing calendar for the indirect partner channel, including joint campaigns, ABM plays, and co-hosted tastings and events that drive system sales.
• Translate Aquablu's global campaigns and run NL brand campaigns end-to-end with localized assets, copy, and channels for NL/BE.
• Execute the Benelux leg of the event calendar and support the Event and Partnership Manager end-to-end across logistics, booth setup, staffing, leads, and follow-up.
• Scout and propose NL/BE brand partnership opportunities and execute local co-marketing activations within the partnership strategy owned by the Events & Partnerships Manager.
• Keep every partner touchpoint premium and on-brand.
• Enable partners with toolkits and playbooks, measure what matters, and feed winning plays back to the region.
• Use AI tools, workflows, and agents to multiply your output.
• Act as right hand of the VP Marketing on cross-functional initiatives that need speed and ownership.

What You’ll Bring

• 2+ years in B2B and B2C startup marketing across multiple subfunctions, including product, growth, and content/brand.
• A structured doer with strong project management skills and a bias for action.
• Proven ability to run cross-channel campaigns with measurable impact and localize global campaigns for a local market.
• Experience co-hosting B2B events is a bonus, from intimate tastings to large trade shows.
• A relationship builder energized by enabling others to win, and a communicator who gets partners excited to act.
• Data-savvy and hands-on with AI — measuring what matters and scaling what works.
• Fluent in Dutch and English.

Nice to Have

• Event execution experience.
• Brand partnership or co-marketing experience.
• Channel or partner marketing exposure.
• Early-stage startup or scale-up experience.

Why join us?

Join a fast-growing wellness brand at an exciting moment.

• Equity through the Aquablu for All plan — everyone shares in what’s being built
• 26 paid vacation days
• Travel compensation >10km
• Quarterly team events at the HQ in Amsterdam (Houthavens)
• International exposure and travel across the UK and Ireland region
• Urban Sports Club membership
• Access to the Corporate Benefits website for savings on favorite brands
• Unlimited Aquablu (of course)