Creative Director

Aquablu; Amsterdam; On-site; EUR 90,000 - 125,000; Full time

Benefits offered by this job

26 paid holiday days

Equity through Aquablu for All plan

Healthy lunches

Urban Sports Club membership

Access to Corporate Benefits platform

Travel compensation >10km

Pension plan by Zwitserleven

Endless amount of flavoured water

Job summary

Aquablu, a smart hydration company in Amsterdam, seeks a Creative Director to own the creative evolution across brand, product and marketing. This hands-on role reports to the CEO and sits across Brand, Marketing and Product to shape a single, coherent universe.

You will define the creative world, set the standards, and execute across campaigns, packaging, partnerships and digital experiences. You’ll work directly with the CEO and teams to translate strategy into visuals and experiences that

Qualifications

• 5+ years experience owning creative direction at this level across brand, product, and marketing.
• Strategic creative with taste, judgment and point of view.
• Hands-on: set vision and execute from concept to final production.
• Experience with physical products is a plus.
• Fluent across digital, hardware, and B2C; B2B is a bonus.
• Ability to think in worlds, not just campaigns or guidelines.
• Strategic thinker who pushes back on positioning until it holds up.
• Fast, self-sufficient and able to move with urgency.
• Genuine excitement about AI as a creative tool.
• Taste is non-negotiable.

Responsibilities

• Set the Vision. Define the creative world Aquablu lives in: what it looks like, sounds like, feels like, and stands for.
• Bring It to Life. Shape creative direction across brand, campaigns, physical products, digital experiences, packaging, and partnerships; execute when needed.
• Guard the Standard. Ensure consistency across markets and touchpoints; participate in major decisions affecting customer experience.
• You build the world people recognize the moment they see it, hear it, or hold it.

Job description

Creative Director

• Amsterdam, Netherlands

Who are we?

We're a smart hydration company rebuilding an industry that still runs on sugar water and single-use packaging.
Filtered water, functional flavors, zero bottles. Still, sparkling, cold, and hot. All poured from one tap. We create hydration people want to reach for, starting with the workplace where we help teams thrive.

As an AI-native company, we build at speed. Growing that fast and thriving comes down to our people. Our team is our biggest asset and one that we’re proud of. We’re committed to maintaining our vibrant culture as we continue to grow.

About the job

You own how Aquablu shows up in the world. Aquablu is scaling fast, and this role leads that creative evolution.

Everything a customer sees, hears, touches, or interacts with, the brand, the products, the campaigns, the packaging, the partnerships, needs to feel like one coherent universe, not fragments handled by different teams. This role reports directly to the CEO and sits across Brand, Marketing, and Product, not inside any one of them.

This is a hands-on, individual-contributor role: no direct reports. You set the creative vision and you have the craft to execute it yourself, end to end.

You'll work directly with the CEO, Marketing, and Product to translate where Aquablu is going into a creative vision that holds everything together.

• Set the Vision. Define the creative world Aquablu lives in: what it looks like, sounds like, feels like, and stands for.
• Bring It to Life. Across brand, campaigns, physical products, digital experiences, packaging, and partnerships. You shape the creative direction of what Product builds and what Marketing puts into the world, and you get in and make it yourself when it counts.
• Guard the Standard. Every team, every market, everything unmistakably Aquablu. You set the standard, and you have a seat at the table for every major decision that touches how customers experience Aquablu.
• You build the world people recognize the moment they see it, hear it, or hold it.

About you

• 5+ years experience owning creative direction at this level, across brand, product, and marketing
• A strategic creative with real taste, judgment, and a point of view
• Hands-on: you set the vision and execute it yourself, from concept to final production
• Physical product experience
• Fluent across digital, hardware, and B2C; B2B is a bonus
• You think in worlds, not just campaigns or guidelines
• A strategic thinker who pushes back on positioning until it holds up
• Fast, self-sufficient, and able to move with urgency
• Genuinely excited about AI as a creative tool
• Taste. Non-negotiable.

Why Aquablu?

You will be part of a young, fun and ambitious team which aims to change the way people consume water!

26 paid holiday days

Equity through our Aquablu for All plan — everyone shares in what we’re building

Healthy (heavily discounted) lunches

Urban Sports Club membership

Access to the Corporate Benefits platform for endless savings

Travel compensation >10km

A pension plan by Zwitserleven.

Endless amount of our very own flavoured water !