Intern Trade Marketing & Marketing Activation

PUMA Central Europe GmbH Vestiging Nederland; Utrecht; On-site; EUR 4,500 - 6,700; Full time

Benefits offered by this job

Internship allowance

Job summary

PUMA Central Europe GmbH Vestiging Nederland in Utrecht invites a working marketing internship to assist the planning, execution, and analysis of campaigns across influencer, PR, social and events. You will help organize events, in-store activations and product launches, while supporting retailers and artists.

The role focuses on influencer marketing, PR tasks, and social content localization, with collaboration across internal stakeholders.

Qualifications

• Enthusiastic, proactive and flexible.

Responsibilities

• Support planning and execution of marketing campaigns and activations (lifestyle, teamsport, run and train HYROX).
• Assist in organization and execution of events, in-store activations and product launches, and support order follow-ups for retailers, influencers and artists.
• Contribute to influencer/creator marketing activities (research, coordination, product seeding) and PR tasks including press sample management and inquiries.
• Coordinate with PR agencies, retailers, customers and internal stakeholders.
• Assist localization and execution of social media content and help prepare presentations and marketing materials.
• Provide general support to the marketing department across projects and day-to-day operations.

Skills

Enthusiastic

Proactive

Flexible

Dutch language

English language

Education

HBO/WO student

Job description

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine.

YOUR MISSION

• Support the planning and execution of PUMA marketing campaigns and activations (lifestyle, teamsport, run and train (HYROX)), including tracking campaign performance across influencer, PR, social and event activities
• Assist in the organization and execution of events, in-store activations and product launches, and support order follow-ups for retailers, influencers and artists
• Contribute to influencer and creator marketing activities (research, coordination, product seeding) and support PR activities, including press sample management, reporting, and handling press and customer inquiries
• Coordinate with PR agencies, retailers, customers and internal stakeholders
• Assist in the localization and execution of social media content in line with brand guidelines, and support the preparation of presentations, marketing materials and sell-in meetings
• Provide general support to the marketing department and actively contribute to a wide range of projects and day-to-day operations within the Central Cluster marketing team

YOUR TALENT

• Enthusiastic, proactive and flexible; driven, stress-resistant and able to manage multiple tasks under time pressure
• Service-oriented and representative; takes initiative and responsibility
• Affinity with lifestyle and sports
• Valid category B driving license
• Proficient in Dutch and English
• 3rd or 4th year HBO or WO student (working internship)

If you are a flexible, open-minded, and dedicated individual, PUMA offers exciting opportunities within our dynamic and hardworking team. Several of our colleagues have successfully transitioned into full-time roles after completing their internships.

Alongside a strong focus on performance, we value team spirit and an active lifestyle. We regularly come together for sports activities, such as group runs or participating in HYROX events. Ready for the challenge?!

In addition, we offer an internship allowance. The internship duration is approximately 6 months (40 hours per week), starting in January or February 2027. The exact start date can be arranged individually. You will be based at our modern PUMA hub in the centre of Utrecht.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability.

Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience.

To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions.

Every decision is made by real people -with real judgment and accountability.

We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews.

These functions have no influence on decisions in the application process.

We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically.

Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide. At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what's next in both sport and culture. PUMA supports over 21,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.