Strategic Hotel Sales Lead – Groups & Events

Hotelprofessionals - Soho House Amsterdam; Amsterdam; On-site; EUR 120,000 - 180,000; Full time

Job summary

Soho House Amsterdam is seeking a commercially driven Head of Sales to lead bedroom occupancy, room revenue and commercial growth through proactive sales activity and strategic account development.

You will identify new business opportunities, nurture relationships across corporate, agency, lifestyle and events markets, and collaborate with Groups & Events and operations to ensure a seamless client journey from enquiry to event execution.

Qualifications

• Experience in Hotel Sales or related commercial roles.
• Proven track record of generating room revenue growth.
• Demonstrated success in senior sales or business development roles.

Responsibilities

• Drive proactive room sales through targeted business development and relationship building.
• Maximise occupancy and revenue by identifying corporate partnerships and direct booking opportunities.
• Develop and maintain a strong pipeline of room business and convert enquiries into bookings.
• Identify and secure new opportunities across corporate, agency, lifestyle, and hospitality sectors.
• Build and maintain relationships with existing clients to encourage repeat business.
• Conduct client meetings, site inspections, and networking activities to showcase Soho House Amsterdam.
• Reactivate dormant accounts and identify opportunities within previous client relationships.
• Generate new business through outbound activities and proactive outreach.
• Collaborate with commercial and Groups & Events teams to maximise opportunities and performance.
• Monitor market trends and competitor activity to identify growth opportunities.
• Represent Soho House at industry events and trade shows.
• Maintain CRM records and provide regular sales performance reporting.
• Support the development and execution of local sales and commercial strategies.

Skills

Hotel Sales

Business Development

Account Management

Relationship Building

Negotiation

Networking

Sales Presentations

Job description

Soho House Amsterdam is seeking a commercially driven Head of Sales to lead bedroom occupancy, room revenue and commercial growth through proactive sales activity and strategic account development.

You will identify new business opportunities, nurture relationships across corporate, agency, lifestyle and events markets, and collaborate with Groups & Events and operations to ensure a seamless client journey from enquiry to event execution.