Strategic Comms Design Lead – Nike EMEA

Omnicom Media; Amsterdam; Hybrid; EUR 70,000 - 100,000; Full time

Benefits offered by this job

27 days off per year

Hybrid and flexible working

Growth & development support

Inspiring environment

Healthy catering in the office

Referral Bonus

Group sports activities

Social events

Lease bicycle plan

Employee discounts

Job summary

Initiative, part of Omnicom Media, leads Nike and Jordan media strategy for the EMEA region, delivering integrated planning, activation, measurement and data services across 34 countries. The role blends strategy with hands-on execution, collaborating with Kinesso and YUNE to connect brands with audiences.

You will guide on inputs powering client campaigns, manage day-to-day requests, analyze trends, and help develop compelling connections ideas with cross-functional teams.

Qualifications

• Bachelor degree or equivalent work experience.
• Experience in integrated planning within media or communications.
• Excellent written and oral communication and presentation skills.
• Experience leading client status meetings and follow-up communications.
• Understanding audience insights and applying them to briefs and campaigns.
• Media planning experience for digital and offline channels in EMEA or similar markets.
• Owning media and budget recommendations to respond to client briefs.
• Ability to build clear, compelling response decks for clients.
• Experience managing or developing junior staff.
• Strong time-management and organizational skills.

Responsibilities

• Deliver accurate, impactful inputs that power the client’s communications plan and growth.
• Ensure timely delivery of day-to-day requests.
• Conduct regular trend, culture and competitive analysis for the client.
• Support the development of Connections Architectures via Velocity Planning to guide territories.
• Collaborate on RFP development to craft the best communications plan.
• Oversee team output and flowchart development for the communications idea in Lumina.
• Aggregate media plans and budgets across markets for distribution to EMEA HQ.
• Forecast budgets from annual to weekly with delivery metrics.
• Ensure the ecosystem extends beyond paid media to owned, earned and shared impacts.
• Lead the creation of audience/communications data and intelligence for planning.
• Contribute to ideation sessions with Strategy and SBU for creative connections.

Skills

Integrated planning

Client meetings

Media planning (digital & offline)

Budget recommendations

Deck building/presentations

Team management

Time management

Attention to detail

Reporting & measurement

Mentoring juniors

Education

Bachelor degree or equivalent

Job description

Initiative, part of Omnicom Media, leads Nike and Jordan media strategy for the EMEA region, delivering integrated planning, activation, measurement and data services across 34 countries. The role blends strategy with hands-on execution, collaborating with Kinesso and YUNE to connect brands with audiences.

You will guide on inputs powering client campaigns, manage day-to-day requests, analyze trends, and help develop compelling connections ideas with cross-functional teams.