EMEA Outdoor Lead: DOOH Strategy, Innovation & Activation

Marketing Report (een B2B nieuwsplatform voor marketeers); Amsterdam; Hybrid; EUR 150,000 - 190,000; Full time

Benefits offered by this job

Hybrid work options

Training & development support

Performance recognition & rewards

Relocation/Travel flexibility

Job summary

Initiative, part of Omnicom Media, is seeking a Head of Outdoor OOH for Nike EMEA, based in Amsterdam. You will shape and deliver leading OOH strategy, planning and activation across the Nike business in Europe, the Middle East and Africa, with emphasis on key cities and markets.

You will drive strategic leadership, oversee planning and buying, manage commercial partnerships, and build capabilities across markets.

Qualifications

• Extensive experience in Out-of-Home (OOH/DOOH) across multiple markets, ideally EMEA.
• Strong understanding of media planning and buying processes within an agency model.
• Proven track record in delivering innovative, non-standard outdoor activations.
• Deep knowledge of media owners, technologies, and outdoor ecosystems.

Responsibilities

• Define and lead EMEA-wide OOH strategy aligned to Nike’s objectives.
• Translate global direction into market-specific OOH frameworks.
• Advise on investment strategies and tactics for OOH.
• Ensure OOH integration in cross-channel planning across brand & demand capture.
• Drive innovation and partnerships to unlock first-to-market opportunities.
• Oversee execution of high-impact OOH campaigns across EMEA.

Skills

OOH/DOOH strategy

Strategic leadership

Stakeholder management

Commercial negotiation

Cross-market collaboration

Data-driven decision making

Campaign planning and activation

Job description

Initiative, part of Omnicom Media, is seeking a Head of Outdoor OOH for Nike EMEA, based in Amsterdam. You will shape and deliver leading OOH strategy, planning and activation across the Nike business in Europe, the Middle East and Africa, with emphasis on key cities and markets.

You will drive strategic leadership, oversee planning and buying, manage commercial partnerships, and build capabilities across markets.