Planning Associate (Nike Account)

Initiative Nederland | Part of Omnicom Media; Amsterdam; Hybrid; EUR 35,000 - 55,000; Full time

Benefits offered by this job

27 days off per year

Hybrid and flexible working

Learning & development support

International collaboration & exposure

Free lunch & catering

Job summary

Initiative Nederland, Nike's and Jordan brands' media agency of record for EMEA, is seeking a Planning Associate to support integrated planning across 34 countries. You will work with managers to shape plans, manage budgets, and deliver campaign reporting.

The role requires a bachelor’s degree or equivalent, 1+ years in integrated planning in a media agency, and strong MS Office and communication skills. Collaboration with Strategy and other SBUs is key to bringing creative ideas to life.

Qualifications

• Bachelor degree or equivalent in related field.
• 1+ years in integrated planning role in media agency.
• Basic knowledge of media planning tools and digital reporting.
• Excellent written, verbal communication and presentation skills.

Responsibilities

• Support the managers to develop the RFP to develop the best possible plan for the communications idea.
• Manage aggregation of media plans and budgets across all markets for distribution to EMEA HQ.
• Manage budget forecasting from annual to weekly, inclusive of delivery metrics forecast.
• Input into the production of audience and communications data and intelligence for the development of the communications plan.
• Contribute to the ideation team sessions with Strategy and SBU to generate connections ideas.
• Responsible for timely completion and aggregation of finance tasks throughout campaign cycle (IO/PO tracking, reconciliation).
• Delivery of key reporting asks including weekly commentary, end-of-campaign wrap-ups, and ad-hoc reports.
• Lead POC with the client for campaign production, coordinating format specs, delivery from creative agency, and go-live process.
• Timely, accurate delivery of day-to-day requests from the team.
• Regular trend identification and competitive analysis for the client.

Skills

Media planning tools

Digital analytics

MS Office

Communication

Time management

Education

Bachelor degree or equivalent in related field

Tools

Media planning tools

Digital analytics tools

MS Office

Job description

Initiative is Nike's and Jordan brands media agency of record for EMEA, responsible for strategy, integrated media planning and activation, measurement, and data & technology services across 34 countries. Partnering with Nike is an extraordinary opportunity requiring extraordinary talent. Our vision is to build the best integrated team connecting brand and performance to deliver best in class outcomes. The Nike Initiative EMEA team is a highly diverse team, attracting the sharpest emerging and established media experts across all disciplines in the industry. With the chance to grow and do great work people all over the region will see, admire, and respond to.

Key Responsibilities

As Planning Associate working across the Nike account, your responsibilities will include (not limited to) the following:

• Support the managers to develop the RFP to develop the best possible plan for the communications idea.
• Manage aggregation of media plans and budgets (planned and actualized) across all markets for distribution to EMEA HQ.
• Manage budget forecasting from annual to weekly, inclusive of delivery metrics forecast (for ad-hoc & always-on campaigns).
• Input into the production of audience and communications data and intelligence for the development of the communications plan, utilizing relevant tools and techniques.
• Contribute to the ideation team sessions in conjunction with the Strategy team and relevant SBU to generate creative & compelling connections idea.
• Responsible for timely completion and aggregation of finance related tasks throughout campaign cycle. Including during the planning phase (IO, PO tracking) and reconciliation (Finalized Media Plans, Invoice tracking).
• Responsible for the delivery and contribution to key reporting asks including weekly commentary, end of campaign wrap-ups and any other ad-hoc reporting asks.
• Responsible for campaign production and being a lead POC with the client. Tasks include congregating format specs once the Media Plan is finalized, managing the delivery from creative agency, working with the specialist teams to create ad previews and then ensuring a smooth approval and golive process with the client.
• Responsible for the timely, accurate delivery of day-to-day requests from the team.
• Responsible for regular trend identification, culture and competitive analysis for client.

Desired Skills & Experience

• Bachelor degree in related field or equivalent work experience.
• Minimum 1+ years experience in integrated planning role in media agency (local, regional or global - we are keen to speak to those with experience within one of the key EMEA 5 local markets)
• Basic knowledge of media planning tools and systems
• Basic knowledge of digital media reporting and analysis
• Passion for sport and fitness
• Excellent written, verbal communication and presentation skills.
• Strong time-management and organizational skills.
• Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.).

As part of the Initiative you’ll enjoy a range of benefits, such as:

• 27 days off per year, including 26 vacation days and 1 “Celebrate You” day (based on a 40-hour workweek)
• Hybrid and flexible working options to support a healthy work-life balance—and even work from abroad for up to 14 days per year
• Comprehensive growth support, smooth onboarding with a 100-day plan and personal buddy, plus ongoing development through a strong Learning & Development team
• An inspiring environment where you’ll work with leading A-brands, collaborate with experienced international colleagues, and have the freedom and trust to take initiative and shape your role
• Healthy catering in the office, free lunch once a week, plus a variety of healthy snacks always available
• Referral Bonus – bring someone you know to Omnicom and enjoy a generous referral reward in return.
• A variety of group sports activities, from marathons and cycling events to walking races and internal company tournaments.
• Fun social events, including a Summer and End of Year party, pub quizzes, team outings, and themed events like Diversity Day celebration and Partners Festival
• Lease bicycle plan and travel reimbursement to support your commute and sustainable mobility
• Exclusive employee discounts: enjoy great deals on fashion, electronics, and leisure activities all year round