EMEA Football Media Strategy Director

Initiative Nederland | Part of Omnicom Media; Amsterdam; Hybride; EUR 150 000 - 190 000; Plein temps

Avantages offerts par ce poste

27 days off per year

Hybrid and flexible working

100-day onboarding plan and buddy

Learning & Development support

Free lunch and healthy snacks

Referral bonus

Group sports activities

Summer and End of Year events

Lease bicycle plan

Employee discounts

Résumé du poste

Initiative Nederland, part of Omnicom Media, is seeking a Football Sport Media Lead for Europe to craft Nike’s football media strategy across the region. You will lead a diverse team, directing cross-channel initiatives that connect Nike’s football vision with sport, lifestyle, and culture audiences.

You will ensure campaigns reflect Nike’s values of innovation, inclusivity, and performance, drive measurable impact, and collaborate with Nike stakeholders and agency partners to deliver

Qualifications

• Experience leading multi-market media strategy for world-class brands, ideally within sport, lifestyle, or youth culture, with a strong focus on football.
• Proven track record delivering disruptive media solutions that drive brand and business results in football.
• Strong understanding of the evolving media landscape across digital, social and emerging platforms for football audiences.
• Exceptional leadership and communication skills to inspire teams and build trusted client relationships.
• Analytical mindset with data-driven media planning and campaign optimization experience.
• Operational mindset with ability to move projects from ideation to live deployment.

Responsabilités

• Lead the strategy, planning and flawless execution of Nike’s major football brand moments and high-impact campaigns across Europe.
• Act as the primary point of contact for Nike Football FOP media and campaign leadership.
• Foster a culture of bold thinking, experimentation and innovative approaches in media planning, buying and measurement.
• Orchestrate seamless collaboration across agency partners and Nike stakeholders for cohesive campaigns.
• Define and communicate a clear football media vision aligned with Nike’s brand values and business objectives.
• Recruit, develop and inspire a high-performing team, promoting inclusion and high energy.
• Stay ahead of emerging football media trends and coordinate with Initiative city teams and calendars.
• Lead delivery at scale, prioritizing initiatives with the greatest impact for Nike Football.
• Bring Omnicom resources to Nike campaigns for best-in-class talent and technology.

Connaissances

Multi-market media strategy

Leadership & communication

Analytical mindset

Operations & delivery

Adaptability

Nike values & diversity

Strategic media planning

In-market planning

Cross-functional collaboration

Measurement & analytics

Description du poste

Initiative Nederland, part of Omnicom Media, is seeking a Football Sport Media Lead for Europe to craft Nike’s football media strategy across the region. You will lead a diverse team, directing cross-channel initiatives that connect Nike’s football vision with sport, lifestyle, and culture audiences.

You will ensure campaigns reflect Nike’s values of innovation, inclusivity, and performance, drive measurable impact, and collaborate with Nike stakeholders and agency partners to deliver