Head of Running & Training Media Planning (EMEA)

Initiative Nederland | Part of Omnicom Media; Amsterdam; On-site; EUR 140,000 - 190,000; Full time

Job summary

Initiative Nederland | Part of Omnicom Media in Amsterdam is seeking a senior leader to drive end-to-end cross-channel media planning for Nike Running & Training across Europe, the Middle East, and Africa. You will lead a multi-market Planning team, coordinate with Nike and internal specialists, and steer annual budgets for mid-funnel campaigns.

You will champion bold media innovation and ensure campaigns meet Nike’s brand and business goals.

Qualifications

• Proven experience leading multi-market and multi-channel media planning for world-class brands.
• Strong leadership and communication skills to inspire teams and manage partners.
• Experience shaping KPI frameworks and performance measurement for campaigns.

Responsibilities

• Lead end-to-end cross-channel media planning and execution for Nike Running & Training campaigns.
• Head the Training & Running Planning team and allocate talent across campaigns.
• Own annual planning and budget for mid-funnel programmes in collaboration with Nike.
• Drive media innovation and champion bold, data-led approaches.
• Collaborate with Strategy, Local Markets, Analysts, and creative/production partners.
• Define a clear media vision aligned with Nike brand values and business goals.
• Recruit and develop a high-performing, inclusive team; manage stakeholder relationships.

Skills

Multi-market leadership

Cross-channel media planning

Team leadership

Stakeholder management

Budget & planning

Media innovation

Analytics & KPI frameworks

Strategic vision

Adaptability & resilience

Job description

Initiative Nederland | Part of Omnicom Media in Amsterdam is seeking a senior leader to drive end-to-end cross-channel media planning for Nike Running & Training across Europe, the Middle East, and Africa. You will lead a multi-market Planning team, coordinate with Nike and internal specialists, and steer annual budgets for mid-funnel campaigns.

You will champion bold media innovation and ensure campaigns meet Nike’s brand and business goals.