B2B Content Marketing Specialist

LG Sonic; Zoetermeer; On-site; EUR 40,000 - 60,000; Full time

Job summary

LG Sonic in Zoetermeer is seeking a B2B Content Marketing Specialist to drive content strategy for demand generation in global water treatment markets. This role involves creating high-quality SEO-optimized content, optimizing campaigns, and working independently in a dynamic, outcome-focused team. The ideal candidate will have at least 3 years of content marketing experience and be fluent in both English and Spanish. Key responsibilities include creating articles, managing campaigns, and tracking performance metrics.

Qualifications

• Minimum 3 years of full-time B2B content marketing experience with proven impact on lead generation.
• Fluent in English and Spanish (written and spoken).
• Strong SEO writing skills with ability to create content that ranks and converts.

Responsibilities

• Write SEO-optimized articles, customer success stories, and sales enablement content.
• Create content for demand generation campaigns including lead magnets and landing pages.
• Track content performance through the funnel and optimize based on analytics.

Skills

B2B content marketing experience

SEO writing skills

Fluent in English and Spanish

Understanding of B2B buyer journeys

Strong professional communication skills

Tools

WordPress

SEO tools

Marketing platforms

Job description

Job Title: B2B Content Marketing Specialist

Location: Zoetermeer, The Netherlands (on-site)

Reports to: Marketing Manager

Contract Type: Full-time

About LG Sonic: LG Sonic is a global leader in sustainable water quality management, dedicated to developing cutting‑edge technologies that help protect water ecosystems. With operations in over 50 countries, we specialize in advanced solutions for algae control, water quality monitoring, and environmental protection. Our award‑winning ultrasonic technology, combined with real‑time data monitoring, empowers industries, municipalities, and governments to maintain clean and healthy water bodies while reducing chemical use. At LG Sonic, we foster a dynamic and innovative work environment, driven by a passion for sustainability and technological excellence. Join our team and be part of a mission to create cleaner water for future generations.

Position Summary

We are looking for a Content Marketing Specialist who will drive content strategy and execution that directly supports demand generation, organic growth, and sales enablement across global water treatment markets.

In this role, you will create high‑quality, SEO‑optimized content that educates water treatment professionals, environmental decision‑makers, and technical buyers while supporting pipeline development through strategic content campaigns. You will transform complex technical concepts into compelling narratives through articles, case studies, webinars, website copy, and lead generation assets. Your work will strengthen organic search visibility, build brand authority, and enable sales conversations with utilities, municipalities, and industrial clients worldwide.

This is a dynamic role for a performance‑driven content marketer who thinks in funnels and understands how content drives demand generation. You will own content production today while growing into broader digital marketing responsibilities including campaign execution, webinar programs, and marketing automation. You will work independently within a small, outcome‑driven team where your contributions directly impact lead generation, pipeline growth, and customer engagement.

The ideal candidate has at least 3 years of B2B content marketing experience with demonstrated demand generation impact, can write for technical audiences in both English and Spanish, and thrives in fast‑paced environments where metrics and business outcomes matter.

Position duties and responsibilities

• Write SEO‑optimized articles, customer success stories, and sales enablement content that drive organic traffic and generate qualified leads
• Create content for demand generation campaigns including lead magnets, landing pages, email sequences, and webinar programs
• Execute end‑to‑end campaigns from content creation through performance tracking
• Track content performance through the funnel (traffic → leads → pipeline) and optimize based on analytics and conversion data
• Conduct outreach to industry publications for guest articles and backlinks
• Support SEO strategy, website content migration, and localized content for Spanish‑speaking markets
• Be a true team player with strong professional communication skills and the ability to collaborate across departments

Qualification and requirements

• Minimum 3 years of full-time B2B content marketing experience with proven impact on lead generation or demand generation
• Fluent in English and Spanish (written and spoken) – this is a core requirement for the role
• Strong SEO writing skills with ability to create content that ranks and converts
• Understanding of B2B buyer journeys, demand generation funnels, and how content supports pipeline growth
• Proven ability to simplify complex technical topics for professional audiences
• Self‑directed with ability to work independently, take initiative, and manage multiple projects simultaneously
• Experience tracking content performance using analytics tools and optimizing based on data
• Comfortable working with content management systems (WordPress), SEO tools, and marketing platforms
• Adaptable marketer eager to expand skills beyond content into broader digital marketing areas

Bonus

• Experience in water, sustainability, cleantech, infrastructure, or environmental sectors
• Portuguese, or French language skills
• Background in journalism, PR, or trade publication writing
• Experience with marketing automation platforms, CRM systems, or campaign management tools
• Understanding of ABM (Account‑Based Marketing) principles and target account engagement

Residency and Eligibility

Applicants must already reside in the Netherlands, preferably within the Randstad area.