Sr. Consumer Marketing Manager - Next Gen

Philips International; Amsterdam; Hybrid; EUR 78,000 - 130,000; Full time

Benefits offered by this job

Hybrid working

Health and wellbeing benefits

Learning and development opportunities

Job summary

Philips in Amsterdam is seeking a Senior Consumer Marketing Manager to shape the future of Philips Sonicare. You will translate consumer needs into compelling propositions and drive portfolio choices and innovation priorities.

Collaborate across insights, design, product development, clinical, commercial and regional teams to ensure differentiated, validated, and commercially relevant propositions. Hybrid work is possible with office in Amsterdam.

Qualifications

• 8-12 years of experience in consumer marketing, proposition development, innovation, portfolio strategy or category management.
• Experience in a global consumer goods, personal health, healthcare technology or durable goods environment.
• Strong track record of translating consumer insights into innovation and commercial decisions.

Responsibilities

• Develop a deep understanding of consumer needs, category dynamics and trends.
• Translate insights into clear recommendations for propositions, portfolio architecture and roadmaps.
• Lead development of consumer value propositions, claims and reasons to believe.
• Create proposition ladders across price tiers.
• Define and lead consumer validation plans (qualitative, conjoint, pricing).
• Assess concept appeal, differentiation, willingness to pay and portfolio incrementality.
• Represent consumer marketing within cross-functional innovation programs.
• Align senior stakeholders and support milestone and investment decisions.
• Partner with markets to ensure propositions are executable across channels and geographies.

Skills

Consumer insight

Strategic marketing

Proposition development

Benefit development

Pricing strategy

Conjoint analysis

Portfolio optimization

Cross-functional leadership

Executive storytelling

Program management

Ambiguity tolerance

Leadership

Analytical thinking

Curiosity

Collaboration

Accountability

Global mindset

Education

Bachelor's or Master’s in Marketing

Job description

We are looking for a strategic and consumer-focused Senior Consumer Marketing Manager to help shape the future of Philips Sonicare. The role will translate consumer needs, category insights and business opportunities into compelling propositions, portfolio choices and innovation priorities. Working across consumer insights, design, product development, clinical, commercial and regional teams, the successful candidate will ensure that new propositions are differentiated, validated and commercially relevant.

Responsibilities

• Develop a deep understanding of consumer needs, category dynamics, competitive activity and emerging trends.
• Translate insights into clear recommendations for propositions, portfolio architecture and innovation roadmaps.
• Lead the development of consumer value propositions, benefit hierarchies, claims, reasons to believe and messaging.
• Create compelling proposition and feature ladders across price tiers.
• Define and lead consumer validation plans, including qualitative research, concept testing, conjoint, pricing and portfolio optimization.
• Assess concept appeal, differentiation, superiority, willingness to pay and portfolio incrementality.
• Identify opportunities to strengthen or simplify the portfolio.
• Represent the consumer marketing perspective within cross-functional innovation programs.
• Align senior stakeholders and support key milestone and investment decisions.
• Partner with markets and commercial teams to ensure propositions are executable across channels, price points and geographies.

You're the right fit if you have:

• 8-12 years of experience in consumer marketing, proposition development, innovation, portfolio strategy or category management.
• Experience in a global consumer goods, personal health, healthcare technology or durable goods environment.
• Strong track record of translating consumer insights into innovation and commercial decisions.
• Experience leading multifunctional teams and influencing senior stakeholders in a matrix organization.
• Strong understanding of brand positioning, pricing, portfolio architecture and go-to-market strategy.
• Bachelor’s or master’s degree in marketing, business, consumer psychology, economics or a related field.
• Experience in oral healthcare, connected products, consumer electronics, regulated health propositions or global platform development would be an advantage.

Required skills

• Consumer insight and empathy
• Strategic marketing and portfolio thinking
• Proposition and benefit development
• Feature-to-benefit translation
• Innovation and concept development
• Qualitative and quantitative research interpretation
• Conjoint, pricing and portfolio optimization
• Commercial and financial acumen
• Competitive and category analysis
• Cross-functional leadership and stakeholder influence
• Executive communication and storytelling
• Project and program management
• Ability to manage ambiguity and make clear decisions
• Key leadership qualities
• Consumer obsessed
• Strategic and analytically rigorous
• Curious and future focused
• Collaborative but willing to challenge
• Decisive and accountable
• Comfortable working in a complex global environment

Success in the role

The successful candidate will strengthen the quality of consumer-led decision-making, create differentiated and validated propositions, improve alignment between consumer needs and technical capabilities, and help build a stronger, more focused innovation portfolio for Philips Sonicare.

Compensation & benefits

Compensation & benefits Doing meaningful work should come with fair, transparent rewards. The base salary range for this role is EUR 78,187.00 - EUR 130,312.00. We determine pay within the range using objective factors, like the skills the role requires, your relevant experience and the responsibility you'll have in this role, alongside internal equity and local market considerations. This role is eligible for 3% short term incentive with your rewards linked to both individual performance and company results. We’ll share the full approach with you during the interview process, so you can make a clear, informed decision. Benefits include hybrid working, paid time-off, health and wellbeing benefits, learning and development opportunities.

How we work together

We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. This position is based in Amsterdam, The Netherlands.

About Philips

Are you ready to do the work of your life to help the lives of others? Learn more about our business, discover our rich and exciting history and learn more about our purpose.

At Philips, we believe that every human matters. As a global health-tech leader, we focus on improving people’s health and wellbeing through meaningful innovation. The people who work here share our passion and are motivated to bring this purpose to life. For more than 130 years, we have been creating technologies and innovations that improve people's lives and support healthcare practitioners. Headquartered in the Netherlands and operating in more than 100 countries globally, we focus our advanced technology and deep clinical and consumer insights on Precision Diagnosis, Image Guided Therapy, Enterprise Informatics, Monitoring/ Connected Care, Sleep & Respiratory Care and Personal Health. Together, we deliver better care for more people because we believe that every human matters. That's why we're taking steps to create an environment where we acknowledge and embrace our differences and uniqueness and listen to and value each other's views. When people feel cared for and listened to, they bring their best qualities to work, leading to better collaboration, communication, innovation and success.

It is the policy of Philips to provide equal employment and advancement opportunities to all qualified employees and applicants for employment without regard to race, color, religion, sex, pregnancy/childbirth or related medical conditions, age, ethnic or national origin, sexual orientation, gender identity or expression, physical or mental disability, genetic information, citizenship status, veteran or military status, marital or domestic partner status or any other characteristic protected by law. As an equal opportunity employer, Philips is committed to fostering a culture where all are treated with respect and professionalism.

To ensure reasonable accommodations for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974 and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.

Philips is an Equal Employment and Opportunity Employer including Disability/Vets and maintains a drug-free workplace. Know Your Rights