Senior Consumer Marketing Leader: Insight-Driven Innovation

Philips International; Amsterdam; Hybrid; EUR 78,000 - 130,000; Full time

Benefits offered by this job

Hybrid working

Health and wellbeing benefits

Learning and development opportunities

Job summary

Philips in Amsterdam is seeking a Senior Consumer Marketing Manager to shape the future of Philips Sonicare. You will translate consumer needs into compelling propositions and drive portfolio choices and innovation priorities.

Collaborate across insights, design, product development, clinical, commercial and regional teams to ensure differentiated, validated, and commercially relevant propositions. Hybrid work is possible with office in Amsterdam.

Qualifications

• 8-12 years of experience in consumer marketing, proposition development, innovation, portfolio strategy or category management.
• Experience in a global consumer goods, personal health, healthcare technology or durable goods environment.
• Strong track record of translating consumer insights into innovation and commercial decisions.

Responsibilities

• Develop a deep understanding of consumer needs, category dynamics and trends.
• Translate insights into clear recommendations for propositions, portfolio architecture and roadmaps.
• Lead development of consumer value propositions, claims and reasons to believe.
• Create proposition ladders across price tiers.
• Define and lead consumer validation plans (qualitative, conjoint, pricing).
• Assess concept appeal, differentiation, willingness to pay and portfolio incrementality.
• Represent consumer marketing within cross-functional innovation programs.
• Align senior stakeholders and support milestone and investment decisions.
• Partner with markets to ensure propositions are executable across channels and geographies.

Skills

Consumer insight

Strategic marketing

Proposition development

Benefit development

Pricing strategy

Conjoint analysis

Portfolio optimization

Cross-functional leadership

Executive storytelling

Program management

Ambiguity tolerance

Leadership

Analytical thinking

Curiosity

Collaboration

Accountability

Global mindset

Education

Bachelor's or Master’s in Marketing

Job description

Philips in Amsterdam is seeking a Senior Consumer Marketing Manager to shape the future of Philips Sonicare. You will translate consumer needs into compelling propositions and drive portfolio choices and innovation priorities.

Collaborate across insights, design, product development, clinical, commercial and regional teams to ensure differentiated, validated, and commercially relevant propositions. Hybrid work is possible with office in Amsterdam.