Marketing Director, Growth Markets

ASICS EMEA; Hoofddorp; Hybrid; EUR 180,000 - 240,000; Full time

Benefits offered by this job

Office gym access

50% gear discount on ASICS products

Calm app access

Runkeeper Go premium access

Wellness programme and OpenUp access

Worldwide assignment flexibility: four

Hybrid working model

Job summary

ASICS EMEA is seeking a Marketing Director, Growth Markets, based at the Hoofddorp HQ. You will lead marketing across Nordics, Benelux, Italy and Spain, spanning 10 countries, with a team of four market heads and about 50 professionals.

You will travel ~25% of the time and serve as the marketing lead for pan-EMEA strategic accounts (15% of the role), coordinating across Commercial, Merchandising, and Brand functions to drive growth and brand equity.

Qualifications

• 12+ years in marketing with multi-market impact.
• Proven experience leading large, geographically dispersed teams (40+ people).
• Full integrated marketing mix expertise — brand, trade, retail, and GTM across international markets.
• Strong commercial acumen with budget management linked to market share outcomes.

Responsibilities

• Growth Markets Strategy - translate strategies into locally relevant marketing plans across Nordics, Benelux, Italy and Spain; drive growth.
• People Leadership - lead four Marketing Leaders and a total of ~50 marketing professionals; build a high-performance team culture.
• Marketing Budget Stewardship - prioritise investment across four markets; ensure ROI aligned with strategy.
• Strategic Accounts Marketing EMEA (15%) - be the main marketing contact for pan-EMEA strategic accounts; align plans across markets.
• Cross-Functional Partnership - align Growth Markets marketing with Category, Commercial, Merchandising, and Enable Functions.
• Operating Model & Standards - simplify ways of working across 10 countries; establish shared planning and activation calendars.
• Strong Contributor to Marketing Leadership - work with Sr Director to raise marketing excellence.

Skills

People leadership across large teams

Integrated marketing mix

Brand strategy

Budget management & ROI

Go-to-market planning

Cross-functional collaboration

Job description

As Marketing Director, Growth Markets, you will be based at our EMEA headquarters in Hoofddorp, near Amsterdam. You will lead marketing across four of ASICS’s most dynamic growth markets: Nordics, Benelux, Italy and Spain, spanning 10 countries in total.

You will lead a team of 4 marketing leaders and a total of 50 marketeers, trade marketeers and brand trainers across four market heads, building connection and raising execution standards across a rich mix of cultures and markets. Expect to spend around 25% of your time on the road visiting your markets, meeting your teams and staying close to the commercial realities on the ground. You will also serve as the single marketing point of contact for pan-EMEA strategic accounts (15% of your role), working across the full organisation to align marketing at scale. This is a role for a professional who is as comfortable with business and commercial objectives as they are with brand and marketing strategy; someone who can simplify complexity, empower others and make a real mark on a cluster of markets that ASICS is investing in for the long term.

Your key responsibilities will be:

• Growth Markets Strategy - translate EMEA brand and category strategies into locally relevant marketing plans across Nordics, Benelux, Italy and Spain; drive brand preference and market share growth for the cluster.
• People Leadership - lead four Marketing Leaders across the Growth Markets (50marketeers, trade marketeers and brand trainers in total); develop talent, build a high-performance connected team culture and give the Growth Markets a confident, unified voice at EMEA marketing level.
• Marketing Budget Stewardship - prioritise and align investment across four markets; hold market leads accountable for budget control and ROI; ensure spend is in line with agreed strategy and commercial priorities.
• Strategic Accounts Marketing EMEA (15%) - serve as the main marketing point of contact for pan-EMEA strategic accounts; partner with the commercial strategic governance team to consolidate and align marketing strategy and plans across all markets.
• Cross-Functional Partnership - align Growth Markets marketing with Category, Commercial, Merchandising and Enabling Functions (Media, Retail & Trade, Brand & PR); ensure marketing priorities connect to GTM plans and business objectives.
• Operating Model & Standards - simplify ways of working across 10 countries; establish shared planning discipline and activation calendars; scale best practices and raise execution standards across the cluster.
• Strong Contributor to Marketing Leadership – Partner with the Sr Director and Marketing Leadership Team to drive the next phase of capability building and raise the standard of marketing excellence across ASICS.

You have the following skills and experience:

• 12+ years in marketing within the sports, footwear, fashion or lifestyle industry, with a track record of delivering measurable brand and business outcomes across multiple markets.
• Proven experience leading large, geographically dispersed marketing teams (40+ people); a leader of leaders who empowers rather than executes.
• Full integrated marketing mix expertise - brand strategy, trade, retail marketing, and go-to-market planning across international markets.
• Strong commercial acumen - comfortable with business development topics, budget management and connecting marketing investment to market share and business outcomes.
• Exceptional planning and organisational skills - able to bring clarity and structure to complex, multi-market challenges and translate strategy into action.
• Culturally agile and a skilled influencer - builds trust across diverse teams and stakeholders; able to drive results through people not in your direct line.

Nice-to-haves:

• Additional European languages (Dutch, Italian, Spanish, Swedish or Danish) are a plus.

Life at ASICS

When you join ASICS, you become part of something special. Here, your voice matters, your growth and wellbeing are important.

Our commitment to your wellbeing

We're dedicated to ensuring that every team member experiences the joy and benefits of movement. To support your wellbeing, we offer:

• Access to office gym and sports membership discount.
• Exclusive 50% discount on ASICS gear.
• Unlimited access to the Calm app for better sleep and mental fitness.
• Complimentary premium subscription to our Runkeeper Go™ app.
• A comprehensive wellness programme consisting of exercise and educational sessions.
• Professional support and meditation classes are available through OpenUp Access.
• Working abroad for four weeks every year.
• Hybrid working model. Combine the flexibility of working from home (max 50%) with the dynamic energy of an office environment.