Social Media Marketing Specialist

Placements24; Netherlands; Hybrid; EUR 30,000 - 60,000; Full time

Benefits offered by this job

Competitive salary

Skill development opportunities

Flexible hybrid work arrangement

Health & wellness programs

Active Welkom community engagement

Job summary

Placements24 is seeking a creative and data-driven Social Media Marketing Specialist to join their Welkom team in a hybrid work environment. You will develop engaging social media strategies to build brand awareness, drive traffic, and boost conversions.

Manage content calendars, craft posts, and analyze performance across major platforms. You will monitor trends, respond to community feedback, and collaborate with marketing and sales to ensure consistent branding.

Qualifications

• Proven work experience as a Social Media Specialist or similar role.
• Excellent content creation, copywriting, and editing skills.
• Experience with social networks and analytics tools.
• Strong understanding of digital marketing principles and best practices.

Responsibilities

• Develop and implement a comprehensive social media strategy across platforms like Facebook, Instagram, Twitter, and LinkedIn.
• Create, edit, publish, and share engaging content daily (e.g., original text, photos, videos, news).
• Monitor social media channels for industry trends, competitor activity, and customer feedback.
• Respond to comments and messages in a timely and professional manner, fostering community engagement.
• Analyze social media metrics and generate reports on campaign performance and ROI.
• Collaborate with other teams, including marketing and sales, to ensure brand consistency.

Skills

Content creation

Copywriting

Social media analytics

Digital marketing

Tools

Social analytics tools

Job description

About the Role

Our client is seeking a creative and data-driven Social Media Marketing Specialist to join their team in Welkom. This role focuses on developing and executing engaging social media strategies that build brand awareness, foster community, and drive traffic and conversions. You will be responsible for managing content calendars, creating compelling posts, and analyzing performance across various social platforms. This is an excellent opportunity to leverage your social media expertise in a dynamic, hybrid work environment, contributing significantly to our client's online engagement and brand narrative in the Welkom area.

Key Responsibilities

• Develop and implement a comprehensive social media strategy across platforms like Facebook, Instagram, Twitter, and LinkedIn.
• Create, edit, publish, and share engaging content daily (e.g., original text, photos, videos, news).
• Monitor social media channels for industry trends, competitor activity, and customer feedback.
• Respond to comments and messages in a timely and professional manner, fostering community engagement.
• Analyze social media metrics and generate reports on campaign performance and ROI.
• Collaborate with other teams, including marketing and sales, to ensure brand consistency.

Requirements

• Proven work experience as a Social Media Specialist or similar role.
• Excellent content creation, copywriting, and editing skills.
• Demonstrable social networking experience and knowledge of social analytics tools.
• Strong understanding of digital marketing principles and best practices.
• Ability to work independently and collaboratively in a hybrid setting.

Benefits

• Competitive salary package with performance incentives.
• Opportunities for skill development and attending industry conferences.
• Flexible hybrid work arrangement.
• Contribution to health and wellness programs.
• Engaging work environment within the Welkom community.