Digital Marketing Specialist

Placements24; Netherlands; Hybrid; EUR 40,000 - 52,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work arrangement

Health insurance coverage

Training and development opportunities

Dynamic, supportive team environment

Company-provided tools and resources

Job summary

Placements24 is seeking a driven Digital Marketing Specialist to join our client's Welkom team in a hybrid role, developing and executing digital strategies across SEO, SEM, social media, and email marketing to drive traffic, leads, and brand awareness.

You will leverage data insights to optimize campaigns, create engaging content, and report on performance, with opportunities for professional development in a supportive, fast-growing environment.

Qualifications

• Proven experience in digital marketing across SEO/SEM/social media/email.
• Demonstrated success in driving website traffic and leads through data-driven optimization.
• Bachelor's degree in Marketing, Communications or related field preferred.

Responsibilities

• Develop and implement digital marketing campaigns across multiple platforms.
• Optimize SEO strategies to improve organic rankings and traffic.
• Plan, execute, and analyze paid advertising campaigns (SEM and social ads).
• Create engaging content for social media and email newsletters.

Skills

SEO

SEM

Social media marketing

Email marketing

Data analytics

Content creation

Communication skills

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Ads

Social media management tools

Email marketing software

Job description

About the Role

Our client is looking for a driven and analytical Digital Marketing Specialist to join their team in Welkom . In this hybrid role, you will be responsible for developing and executing digital marketing strategies across various channels, including SEO, SEM, social media, and email marketing. You will play a critical role in driving website traffic, lead generation, and brand awareness. This is an excellent opportunity for a proactive marketer to leverage data insights to optimize campaigns and achieve measurable results for a growing business.

Key Responsibilities

• Develop and implement comprehensive digital marketing campaigns across multiple platforms to achieve marketing objectives.
• Manage and optimize Search Engine Optimization (SEO) strategies to improve organic search rankings and website traffic.
• Plan, execute, and analyze paid advertising campaigns (SEM, social media ads) to drive qualified leads and conversions.
• Create engaging content for social media channels, email newsletters, and other digital touchpoints.
• Monitor campaign performance using analytics tools, providing regular reports and actionable insights.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.

Requirements

• Proven experience as a Digital Marketing Specialist or similar role.
• Demonstrable success in SEO, SEM, social media marketing, and email marketing.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Strong analytical skills and the ability to interpret data to drive campaign optimization.
• Excellent written and verbal communication skills.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.

Benefits

• Competitive salary and performance incentives.
• Flexible hybrid work arrangement.
• Comprehensive health insurance coverage.
• Opportunities for training and professional development.
• A dynamic and supportive work environment in Welkom .
• Company-provided resources for digital marketing tools and software.