Sports Marketing Manager

Placements24; Netherlands; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary

Health benefits

Retirement plan

Brand partnerships

Dynamic work environment

Job summary

Placements24 is seeking a creative and results-driven Sports Marketing Manager to lead marketing initiatives for a diverse portfolio of sports properties. This hybrid role focuses on increasing brand awareness, fan engagement, and ticket sales across digital, social, and traditional channels.

You will collaborate with multiple departments to ensure cohesive brand messaging, oversee compelling content, and work with sponsorship teams to maximize partner value.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 5+ years of experience in sports marketing or a similar brand marketing role.
• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of digital marketing, social media engagement, and analytics tools.
• Excellent written and verbal communication skills, with a passion for sports.

Responsibilities

• Develop and implement comprehensive sports marketing strategies across digital, social media, and traditional channels.
• Manage advertising campaigns, public relations efforts, and partnership activations to drive fan acquisition and retention.
• Analyze market trends and consumer behavior to identify new marketing opportunities and optimize existing campaigns.
• Collaborate with sponsorship teams to maximize the value of partner relationships through integrated marketing efforts.
• Oversee the creation of compelling marketing content, including promotional materials, videos, and social media updates.

Skills

Digital marketing

Social media analytics

Campaign management

Brand marketing

Written and verbal communication

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Google Analytics

CRM platforms

Job description

About the Role

Our client is seeking a creative and results-driven Sports Marketing Manager to spearhead marketing initiatives for their diverse portfolio of sports properties in Welkom . This role involves crafting and executing innovative marketing campaigns designed to increase brand awareness, fan engagement, and ticket sales. You will work across multiple sports verticals, collaborating with various departments to ensure cohesive brand messaging and successful event promotion. This hybrid position offers a blend of strategic planning and hands‑on execution within a fast‑paced and exciting industry.

Key Responsibilities

• Develop and implement comprehensive sports marketing strategies across digital, social media, and traditional channels.


• Manage advertising campaigns, public relations efforts, and partnership activations to drive fan acquisition and retention.


• Analyze market trends and consumer behavior to identify new marketing opportunities and optimize existing campaigns.


• Collaborate with sponsorship teams to maximize the value of partner relationships through integrated marketing efforts.


• Oversee the creation of compelling marketing content, including promotional materials, videos, and social media updates.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.


• 5+ years of experience in sports marketing or a similar brand marketing role.


• Proven track record of developing and executing successful marketing campaigns.


• Strong understanding of digital marketing, social media engagement, and analytics tools.


• Excellent written and verbal communication skills, with a passion for sports.

Benefits

• Competitive salary and bonus structure.


• Hybrid work model providing flexibility and work-life balance.


• Comprehensive benefits package, including health and retirement plans.


• Opportunities to work with leading sports brands and events.


• Dynamic and collaborative work environment.