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Trigger, backed by Builders Studio, is seeking a Social Media Manager in Rotterdam to own and operate its Instagram and LinkedIn presence. You will translate deep thinking about behavior and performance into compelling content that earns attention and builds trust with founders, strategists, creatives, and operators.
You will ship content with a clear voice, track meaningful performance, and iterate based on insights, contributing to a high-ownership, early-stage project at Trigger.
Builders Studio is a startup studio that partners with bold founders to build stellar enterprise AI and software companies from day zero and beyond. They provide firepower, network, and on-the-ground execution to turn big ideas into industry-defining companies, focusing on the future of work through AI.
Own and operate Trigger’s presence on Instagram and LinkedIn by translating insights on behavior, creativity, and performance into compelling content that earns attention and attracts the right audience. This high-ownership role involves creating and shipping content, tracking meaningful performance, and evolving the brand's voice and narrative.
We hate social media. We love studying people.
Trigger isn’t a scheduler and it doesn’t generate content. The world has enough of those. Trigger is a computational creativity layer.
We study context and human behavior to explain why content works, predict how it will perform, and recommend what to publish next - improving social performance by understanding people, not by posting more.
Trigger is backed by Builders (AI-native venture studio) and is in an early validation stage with paying design partners.
Creativity today is evaluated by vibes, intuition, and vanity metrics. We believe it can be understood, modeled, and improved.
Trigger ingests multimodal creative assets (video, image, text) and performance signals, then uses contextual analytics and behavioral frameworks to:
Our behavioral framework is built on 10+ years of content analysis, used to take multiple companies from 0 to 1M+ followers, and is currently validated with social-first companies averaging 500k+ followers.
There is strong demand (1,000+ companies on the waiting list). The bottleneck is distribution that actually reflects how people think.
You will work and share knowledge with the Founder, Federico, who has a background of 10+ years of building social presence from 0 to 1M+. We’re hiring a Social Media Manager to own and operate Trigger’s presence on Instagram and LinkedIn. This is not a scheduling role. This is not “just posting”.
You’ll translate deep thinking about behavior, creativity, and performance into content that earns attention, builds trust, and attracts the right people - founders, strategists, creatives, and operators who get it.
This is an early, high-ownership role. As Trigger grows, this role can evolve into Head of Content / Head of Social / Narrative Lead - depending on where your strengths compound. We don’t do inflated titles. We do real responsibility.
If there’s a fit, you’ll work with us hands-on to ship real content. No hypotheticals.. We build in public.