Social Creative Lead

Breeze; Rotterdam; Hybrid; EUR 47,000 - 65,000; Full time

Benefits offered by this job

Salary: €4,200 – €5,800 per month

Equity incentives

Hybrid (3d/wk at the office)

Office next to Rotterdam Central; cost

Travel costs covered

25 days vacation + 8% holiday pay

Ergonomic workspace

Job summary

Breeze is seeking a Social Creative Lead to own how we appear on social, from concept to brief to shooting and editing. You will drive organic growth, manage briefs, and ensure content quality across channels. You’ll read data to refine what we produce and stay ahead of trends.

You’ll collaborate with marketing, product, and creators, be comfortable on camera, and leverage AI tools to work faster. Fluent English required; Dutch a plus. Hybrid work near Rotterdam.

Qualifications

• Proven track record of growing organic social channels.
• Strong copywriting skills: hooks, scripts, captions.
• Able to shoot, edit and post content yourself when needed.
• Data-driven: reads metrics and steers creative accordingly.

Responsibilities

• Decide what content to create, primarily short-form video, based on performance.
• Grow and own the Instagram and TikTok channels; own metrics.
• Provide sharp feedback on assets; write briefs for organic and paid.
• Maintain a steady posting rhythm and a clean content library.

Skills

Content growth

Copywriting

Video editing

Social strategy

Tools

Camera

Editing software

AI tools

Job description

About Breeze

At Breeze, we’re on a mission to make people spend less time on their phones and more time face-to-face.

Breeze is the dating app for people who are done with endless chatting and ghosting. We’ve built the world’s first app that organizes real dates at scale. When you match on Breeze, you simply pick a time, and we set up the date for you at one of our partner bars.

Since launch, we’ve already organized over 900,000 real-life dates (and counting!) across The Netherlands, Germany, Belgium, France, the UK, Ireland and New York.

About the role

Breeze is looking for a Social Creative Lead. You own how Breeze shows up on social: the ideas, the briefs and the quality bar with the aim of increasing organic impressions and lowering paid acquisition costs.

We’re looking for someone who lives and breathes social and has grown channels before. You own how Breeze shows up on social: you decide what to make based on what’s working, write the briefs, and can shoot, edit and post content yourself. You read the data to steer what comes next, and you lift the quality of what the whole team ships, organic and paid. You’re the kind of person who spots a TikTok trend before it peaks and turns dating culture into a reel people actually watch.

Decide what we make

• Decide what content gets created, primarily short-form video, based on what’s working
• Grow our social channels (Instagram and TikTok) and own the numbers
• Watch what performs, pull the lessons, and feed them into what comes next
• Keep everything aligned with our brand, and champion our distinctive brand assets

Lift the quality of what we ship

• Give clear feedback on the assets the team and creators produce, and spot where they can be sharper
• Write the briefs, organic and paid, and make sure what comes back is strong
• Keep a steady posting rhythm across our channels, in formats that repurpose easily between organic and paid
• Keep our content library clear, accessible, and ready for the whole team

Bring the ideas

• Bring fresh concepts and trend spots to our weekly content refinement
• Find new formats and angles that fit the brand and actually work

About you

• You have a proven track record of growing organic social channels, with the numbers to show for it. This is the first thing we’ll look at. You think in formats, hooks and trends, not campaigns and brand decks.
• You know what content wins and can brief it, organic and paid. You can give sharp feedback on an asset and say exactly why it will or won’t perform.
• You’re a strong copywriter, hooks, scripts and captions that land.
• You live and breathe social: always tuned into trends, culture, and what people talk about online, and quick to see how Breeze plays into them in a natural, brand-native way.
• You use data to drive what you make next: you know the metrics (views, engagement, CAC, CPM), read what’s working, and let it steer the creative.
• You’re creatively resourceful and full of ideas, and you use AI tools to work faster and sharper.
• You’re reliable and take ownership: you deliver what you commit to, on time, without being chased.
• You’re a strong self-manager and a team player, working cleanly with marketers, product, performance, and creators, and following through.
• Fluent English speaker. Dutch is a big plus, not a requirement.
• Comfortable and capable with a camera and editing tools, you can shoot and cut content yourself when it’s needed. Being on camera yourself is a plus, not a must.

What Breeze offers you

Compensation & Benefits

• Salary: €4,200 – €5,800 per month
• Equity incentives: A substantial share options package, giving you significant upside in our future success
• Security: Transition to a permanent contract after 1 or 2 half-year contracts

Practicalities & Perks

• Flexibility: Hybrid (3d/wk at the office) work environment with flexible hours
• Travel: Office right next to Rotterdam Central; travel costs covered
• Gear: Necessary high-end tools and ergonomic workspace provided
• Holidays: 25 paid vacation days plus an 8% holiday allowance

Growth & Culture

• Dynamic workplace: Fast-paced environment with swift decision-making, often challenging the status quo and each other
• Empowered growth: Gain a lot of responsibility in a fast-growing startup. Many lessons guaranteed. Freedom and budget available for additional learning.
• Mission-driven team: Join a young and ambitious team redefining online dating.