Social Brand Manager

L'Oréal; Netherlands; Remote; EUR 65,000 - 90,000; Full time

Job summary

L'Oréal Dermatological Beauty in the Benelux region is seeking a Social Brand Manager for CeraVe. You will lead advocacy and influencer strategy, balancing medical dermatology authority with creator-led storytelling to build lasting brand love.

You will collaborate with dermatologists and creators, manage the end-to-end influencer calendar, track campaign analytics, and work cross-functionally with product, digital teams and agencies to ensure seamless consumer journeys in a fast-paced FMCG

Qualifications

• Must have a Master’s degree and at least three years of experience in influencer marketing and/or PR.
• Active network across beauty and lifestyle creators.
• Strong social media expertise and up-to-date trends.
• Professional working proficiency in English and Dutch or French.
• Structured, data-informed approach to creator partnerships.

Responsibilities

• Lead the end-to-end advocacy and influencer calendar across Benelux, aligning with marketing launches.
• Partner with dermatologists and digital creators to co-create credible content.
• Lead brand purpose initiatives via activations and seedings.
• Monitor and evaluate campaign analytics to steer improvements.
• Collaborate cross-functionally with Product Brand Managers, digital teams, and external agencies.

Skills

Influencer marketing

PR management

Social media strategy

Analytical mindset

English proficiency

Dutch or French proficiency

Data-driven approach

Education

Master's degree

Job description

Social Brand Manager – CeraVe

Hello, we're L'Oréal. We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for.

A Day in the Life

You lead the advocacy and influencer strategy for CeraVe across the Benelux market, reporting directly to the Advocacy & Influence Lead. Your day-to-day focus is balancing medical dermatological authority with creator-led social storytelling that builds long-term brand love.

• Own the end-to-end advocacy and influence calendar, orchestrating seeding, community activations, and events aligned with Marketing launches.
• Partner directly with both medical opinion leaders (dermatologists, skin experts) and digital creators to co-create credible, relatable content.
• Lead brand purpose initiatives via activations, events and seedings, that ground skin-barrier health into mainstream social conversation.
• Monitor and evaluate campaign analytics—including share of influence including awareness and engagement —to steer continuous tactical improvements.
• Collaborate cross-functionally with Product Brand Managers, digital specialists, and external agency partners to maintain seamless consumer journeys.

We Are Looking For

You bring creative social intuition, curiosity for medical skincare, and a structured, data-informed approach to creator partnerships. You bring:

• Influencer & PR Management: Established track record in influencer marketing and PR, backed by an active network across beauty and lifestyle creators.
• Social Media Expertise: In-depth understanding of the social media landscape, key creator profiles, viral mechanics, and fast-moving beauty trends.
• Scientific Storytelling: Eagerness to explore the medical science behind skincare, paired with commitment to L’Oréal for the Future sustainability commitments.
• Analytical Mindset: Data-driven approach to tracking advocacy metrics, extracting performance insights, and adapting quickly within the FMCG beauty pace.
• Language Proficiency: Professional working proficiency in English, alongside professional working proficiency in Dutch or French.
• Education & Experience: A Master’s degree and at least three years of experience in influencer marketing and/or PR are preferred.

What's In It For You

• A place for you to leave your comfort zone and grow beyond your potential (here, you'll be encouraged to try new things and take risks!)
• Real responsibility from day 1, there's no sitting on the sidelines at L'Oréal
• An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
• A place where you can contribute to something bigger! Many of our brands have societal/environmental causes to make a concrete difference

Who We Are

At L'Oréal Dermatological Beauty, our mission is to pioneer dermatological solutions that change lives, bringing health and beauty together through complementary brands like CeraVe, La Roche-Posay, and Vichy.

We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law. Wondering how AI is integrated in our L'Oréal recruitment process? Find practical information and advice in our AI Charter.