SEO Specialist

Picnic; Amsterdam; On-site; EUR 45,000 - 65,000; Full time

Benefits offered by this job

Fresh Lunch, coffee, and snacks

Health insurance discount & bike plan

Relocation support

Learning & development opportunities

25 holidays and pension plan

Job summary

Picnic is looking for an SEO Specialist in Amsterdam to optimize websites for improved search performance. This role involves launching SEO strategies, conducting keyword research, and collaborating with cross-functional teams to implement technical changes.

The ideal candidate will hold an MSc. degree and have 1-2 years of SEO experience in an international setting, with a firm grasp of technical SEO tools and practices. Picnic offers perks like a health insurance discount, fresh meals, and relocation support.

Qualifications

• 1-2 years of experience as SEO Specialist in an international environment.
• Deep understanding of technical SEO including site architecture and mobile-first indexing.
• Hands-on experience with SEO tools and Content Management Systems.
• Fluent in Dutch and English, fluency in French or German is a plus.

Responsibilities

• Create and execute SEO strategies to increase organic traffic.
• Conduct in-depth keyword research and ensure content optimization.
• Analyze technical aspects of the website, ensuring crawlability and indexability.
• Collaborate closely with developers and designers to implement changes.

Skills

Technical SEO

Keyword research

Google Analytics

Collaboration

Analytical skills

Fluent in Dutch and English

Education

MSc. degree in Marketing, Business Administration, Analytics or similar

Tools

SEMrush

Google Search Console

Screaming Frog

Job description

Picnic is looking for an SEO Specialist who's passionate about optimizing websites for better search performance, understands the complexity of technical SEO, and has the drive to implement impactful changes. If you enjoy working in an international team and are excited to grow the Picnic website, we’d love to hear from you!

Tricks of the trade

• Launch SEO strategies: Create and execute SEO strategies tailored to increase organic traffic and improve search engine rankings.
• SEO research: Conduct in-depth keyword research to identify opportunities and ensure content is optimized for search intent and relevance.
• Technical SEO optimization: Analyze and enhance the technical aspects of our website, including site architecture, crawlability, indexability, and page speed.
• Close collaboration: Work closely with web developers and UX/UI designers to implement technical SEO changes and ensure website best practices are followed.
• Content optimization: Collaborate with the content team to optimize and implement content for search engines while maintaining brand tone and user engagement.
• Performance monitoring: Utilize SEO tools to monitor performance, track keyword rankings, analyze backlinks, and identify improvement areas.
• Reporting: Provide regular reports on organic search performance and recommend strategies for improvement.

Your superpowers

• MSc. degree in Marketing, Business Administration, Analytics or similar
• 1-2 years of experience as SEO Specialist in an international environment
• Deep understanding of technical SEO, including site architecture, crawl management, structured data, and mobile-first indexing
• Hands-on experience with SEO tools such as Google Analytics, Google Search Console, SEMrush and Screaming Frog
• Ability to make and implement technical changes directly on websites (experience with Content Management Systems)
• Fluent in Dutch and English, fluency in French or German is a big plus
• Strong analytical skills with the ability to interpret complex data, identify trends, and apply them to SEO strategies
• Excellent communication and teamwork skills to collaborate effectively with cross-functional teams, including developers, designers, and content creators
• Self-motivated with a keen eye for detail and a passion for improving website performance and user experience

Picnic Perks

Fresh Lunch, coffee, and snacks

Our offices are equipped with fully‑fledged coffee bars and a kitchen and chefs. They prepare delicious fresh and warm lunches every day so you can keep your energy up.

Health insurance discount & bike plan

We have a partnership with CZ (a health insurance provider). Picnic employees get a discount on CZ insurance packages between 5% and 15%. Furthermore, through our partnership with Lease a Bike, you can rent‑to‑own a new (e)bike at a discounted rate.

Relocation

If you’re moving from another country to join Picnic we make it as smooth as possible for you. We’ll cover your flight costs for you and your partner and kids, your first month’s rent and moving costs (up to €2000), and help you with the 30% tax ruling setup and application.

Learning & development

You’ll get ample opportunity to work on yourself at Picnic. We offer personal development through Lepaya courses, Academy trainings, and more. Interested in improving your mental wellbeing? Through OpenUp you get free access to trained psychologists and many courses.

All the rest

At Picnic you get 25 holidays, we cover your travel expenses and offer a pension plan. And your phone and laptop are on us, as well.