Senior Sales Manager M/F

REFTRADE RENTAL B.V.; Rotterdam; On-site; EUR 85,000 - 115,000; Full time

Benefits offered by this job

Performance bonus

Company car

Laptop

Mobile phone

Professional development

Internal mobility

Collaborative environment

Job summary

Petit Forestier Container in Heinenoord, Netherlands, seeks a Senior Sales Manager to drive its container rental business in the Netherlands. You will lead new customer acquisition, shape the pipeline and convert opportunities into rental contracts, while collaborating closely with technical and operations teams.

In this senior, hands-on role, you will manage one Account Manager and deliver profitable growth through tailored cold-chain solutions.

Qualifications

• At least 5 years of successful B2B sales experience.
• Proven hunter track record in new customer acquisition and profitable growth.
• Excellent command of Dutch and English; French is an advantage.
• Hands-on, autonomous and results-driven with strong organization and customer focus.
• Experience selling service or rental solutions across short, medium and long-term contract cycles.

Responsibilities

• Identify, approach and win new customers in priority sectors such as food processing, logistics, horticulture, pharmaceuticals, events and ports.
• Build and manage a qualified pipeline with structured territory and account plans.
• Design tailored rental solutions and negotiate profitable contracts within pricing and approval policies.
• Develop lasting relationships with decision-makers and grow existing accounts.
• Coordinate with depot, technical and operational teams for feasible delivery and service.
• Coach one Account Manager while maintaining a strong focus on new business development.
• Maintain Salesforce data, pipelines and forecasts; report against targets.
• Monitor market trends and collaborate across business units to identify cross-selling opportunities.

Skills

B2B sales

Hunter mentality

Negotiation skills

Consultative selling

Customer focus

Team coaching

Dutch language

English language

French language (advantage)

Education

HBO level qualification

Tools

Microsoft 365

CRM tools

Salesforce

Job description

At the heart of a Group where every job has meaning, we are looking for a Senior Sales Manager - Containers to join Petit Forestier Container in Heinenoord, Netherlands. At Petit Forestier Group, every employee is a talent. Through your expertise and skills, you will help us improve quality of life by mastering the cold chain.

Why join us?

Be part of an international Group with the ambition to become the world leader in sustainable refrigerated rental. Join a committed, collaborative team where initiative, customer service and results matter. Grow through professional development, continuous learning and internal career opportunities.

What will your role be?

As Senior Sales Manager within Petit Forestier Group’s Static Cold Business Line, you will drive the commercial growth of our container rental business in the Netherlands, with a strong focus on new customer acquisition, profitable sales and long-term customer partnerships. In this senior, hands-on hunter role, you will develop the market, manage a qualified pipeline and convert opportunities into short, medium and long-term rental contracts. Working closely with our technical and operational teams, you will develop tailored cold-chain solutions and ensure a high standard of customer service. You will also manage and coach one Account Manager, combining individual sales ownership with team development.

Key Responsibilities

• New Business Development : Proactively identify, approach and win new customers in priority sectors, including food processing, logistics, horticulture, pharmaceuticals, events and ports.
• Sales Pipeline & Growth : Build and manage a qualified pipeline and structured territory and account plans, prioritising sustainable revenue and margin opportunities.
• Consultative Selling & Negotiation : Understand customer requirements, design tailored rental solutions, prepare quotations and tenders, and negotiate profitable contracts within pricing and approval policies.
• Customer Relationships : Develop lasting relationships with decision-makers, grow existing accounts and uphold high standards of customer satisfaction.
• Operational Collaboration : Partner with depot, technical and operational teams to validate feasibility, coordinate contract handovers and support reliable service delivery.
• People Management : Provide guidance, set clear objectives and support the development and performance of one Account Manager, while maintaining a strong personal focus on business development.
• CRM & Sales Performance : Maintain accurate Salesforce data, manage pipeline and forecasts, and deliver against agreed commercial targets, including new customer acquisition, signed rental contracts, revenue growth and profitability. Provide regular performance updates to management.
• Market Intelligence & Cross-selling : Monitor market and competitor trends and collaborate across Petit Forestier business units to identify additional customer opportunities.

Who are we looking for?

HBO-level qualification or equivalent, preferably in business, sales or a technical discipline. At least 5 years of successful B2B sales experience, with a proven hunter track record in new customer acquisition and profitable growth, ideally in equipment rental, industrial services or technical solutions. Strong commercial acumen, consultative selling and negotiation skills; confidence engaging decision-makers and closing complex B2B opportunities. Experience selling service or rental solutions across short, medium and long-term contract cycles is an advantage. Hands-on, autonomous and results-driven, with excellent organisation, customer focus, collaborative skills and the ability to coach a colleague. Excellent command of Dutch and English for professional communication and negotiation; French is an advantage. Proficiency in Microsoft 365 and CRM tools; Salesforce experience is an advantage. Valid category B driving licence.

What do we offer?

• A senior, hands-on sales role with autonomy and direct impact on business growth.
• Competitive remuneration with a performance-related bonus.
• A company car, laptop and mobile phone.
• Professional development, continuous learning and opportunities for internal mobility within an international Group.
• A collaborative working environment with short decision-making lines and strong operational proximity.

A position based in Heinenoord, Netherlands.

You will join a team guided by the Group’s five values: Passion, Service, Team, Respect and Engagement. Petit Forestier Group is committed to diversity, equity and inclusion. We welcome applications from candidates with different backgrounds and experiences. Petit Forestier Group, a job that makes sense. The Petit Forestier Group, a family-run business for nearly 120 years, brings together 5,900 talented employees across more than 22 countries, united by a shared mission: 'Improving life through cold chain expertise'.