Senior Sales Manager M/F

Petit Forestier Group; Rotterdam; On-site; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Company car

Laptop and mobile phone

Professional development

Job summary

Petit Forestier Group in Heinenoord, Netherlands, seeks a Senior Sales Manager to drive the container rental business with a strong focus on new customer acquisition and profitable growth.

In this hands-on hunter role you will grow the market, manage a qualified pipeline, coach one Account Manager and partner with operations to deliver reliable, high‑quality service.

Qualifications

• HBO-level qualification in business, sales or a technical discipline.
• Minimum 5 years of successful B2B sales experience with a hunter track record.
• Fluent Dutch and English; French is an advantage.

Responsibilities

• New business development and winning new customers in priority sectors.
• Build and manage a qualified pipeline and territory plans.
• Consultative selling, prepare quotations and negotiate profitable contracts.
• Develop lasting relationships with decision-makers and grow existing accounts.
• Collaborate with depot, technical and operations teams for service delivery.
• Coach one Account Manager and drive performance to targets.
• Maintain Salesforce data, forecasts and regular management updates.
• Monitor market trends and identify cross-selling opportunities.

Skills

B2B sales

Hunter mentality

New customer acquisition

Negotiation

CRM proficiency

Dutch & English fluency

Driving licence (B)

Education

HBO-level qualification

Tools

Salesforce

Microsoft 365

Job description

At the heart of a Group where every job has meaning, we are looking for a Senior Sales Manager – Containers to join Petit Forestier Container in Heinenoord, Netherlands.

At Petit Forestier Group, every employee is a talent. Through your expertise and skills, you will help us improve quality of life by mastering the cold chain.

Why join us?

• Be part of an international Group with the ambition to become the world leader in sustainable refrigerated rental.
• Join a committed, collaborative team where initiative, customer service and results matter.
• Grow through professional development, continuous learning and internal career opportunities.

What will your role be?

As Senior Sales Manager within Petit Forestier Group’s Static Cold Business Line, you will drive the commercial growth of our container rental business in the Netherlands, with a strong focus on new customer acquisition, profitable sales and long-term customer partnerships.

In this senior, hands‑on hunter role, you will develop the market, manage a qualified pipeline and convert opportunities into short, medium and long‑term rental contracts.

Working closely with our technical and operational teams, you will develop tailored cold‑chain solutions and ensure a high standard of customer service. You will also manage and coach one Account Manager, combining individual sales ownership with team development.

Key Responsibilities

• New Business Development : Proactively identify, approach and win new customers in priority sectors, including food processing, logistics, horticulture, pharmaceuticals, events and ports.
• Sales Pipeline & Growth : Build and manage a qualified pipeline and structured territory and account plans, prioritising sustainable revenue and margin opportunities.
• Consultative Selling & Negotiation : Understand customer requirements, design tailored rental solutions, prepare quotations and tenders, and negotiate profitable contracts within pricing and approval policies.
• Customer Relationships : Develop lasting relationships with decision‑makers, grow existing accounts and uphold high standards of customer satisfaction.
• Operational Collaboration : Partner with depot, technical and operational teams to validate feasibility, coordinate contract handovers and support reliable service delivery.
• People Management : Provide guidance, set clear objectives and support the development and performance of one Account Manager, while maintaining a strong personal focus on business development.
• CRM & Sales Performance : Maintain accurate Salesforce data, manage pipeline and forecasts, and deliver against agreed commercial targets, including new customer acquisition, signed rental contracts, revenue growth and profitability. Provide regular performance updates to management.
• Market Intelligence & Cross‑selling : Monitor market and competitor trends and collaborate across Petit Forestier business units to identify additional customer opportunities.

Who are we looking for?

• HBO-level qualification or equivalent, preferably in business, sales or a technical discipline.
• At least 5 years of successful B2B sales experience, with a proven hunter track record in new customer acquisition and profitable growth, ideally in equipment rental, industrial services or technical solutions.
• Strong commercial acumen, consultative selling and negotiation skills; confidence engaging decision‑makers and closing complex B2B opportunities.
• Experience selling service or rental solutions across short, medium and long‑term contract cycles is an advantage.
• Hands‑on, autonomous and results‑driven, with excellent organisation, customer focus, collaborative skills and the ability to coach a colleague.
• Excellent command of Dutch and English for professional communication and negotiation; French is an advantage.
• Proficiency in Microsoft 365 and CRM tools; Salesforce experience is an advantage.
• Valid category B driving licence.

What do we offer?

• A senior, hands‑on sales role with autonomy and direct impact on business growth.
• Competitive remuneration with a performance‑related bonus.
• A company car, laptop and mobile phone.
• Professional development, continuous learning and opportunities for internal mobility within an international Group.
• A collaborative working environment with short decision‑making lines and strong operational proximity.
• A position based in Heinenoord, Netherlands.

Ready to turn new business opportunities into lasting customer partnerships? We look forward to receiving your application.

You will join a team guided by the Group’s five values: Passion, Service, Team, Respect and Engagement.

Petit Forestier Group is committed to diversity, equity and inclusion. We welcome applications from candidates with different backgrounds and experiences.

Petit Forestier Group, a job that makes sense.