Senior Product Marketing Strategist

Overstory; Netherlands; Remote; EUR 110,000 - 150,000; Full time

Benefits offered by this job

Home office stipend

Coworking budget

Education budget

Autonomous work environment

Mission-driven work

Job summary

Overstory is seeking a Senior Product Marketing Manager to own core product marketing—positioning, messaging, pricing, packaging, and sales enablement. You’ll shape how we bring products to market and how sales talks about what we build, and how we show up to utility leaders making high-stakes infrastructure decisions.

The role is new to Overstory, offering immediate impact. You’ll work closely with our VP of marketing, head of sales, head of customer success, product leadership, and the

Qualifications

• 7+ years in product marketing, B2B enterprise software
• Ability to write for highly technical audiences and craft sharp narratives
• Demonstrated use of AI in day-to-day work and integration into workflows
• Experience building and delivering sales training and enablement sessions
• Comfort with complex deals and multi-stakeholder buying processes
• Strong strategic instincts to shape category narrative and execution
• Experience launching major products or entering new markets

Responsibilities

• Own Overstory's core positioning and messaging from category narrative to product-level value propositions
• Shape language that explains wildfire risk, vegetation risks, and costs of inaction
• Lead pricing, packaging, and GTM strategy for new and existing products, including complex deals
• Build sales enablement materials and train reps for long sales cycles across stakeholders
• Partner with product and sales on go-to-market decisions and end-to-end launches
• Run win/loss analysis and competitive intelligence to inform selling and positioning
• Mentor early career team members in product marketing, content, and field marketing

Skills

PMM experience

Technical storytelling

AI in workflows

Sales enablement

Deal coordination

Strategic categorization

Product launch support

Job description

Overstory is seeking a Senior Product Marketing Manager to own core product marketing—positioning, messaging, pricing, packaging, and sales enablement. You’ll shape how we bring products to market and how sales talks about what we build, and how we show up to utility leaders making high-stakes infrastructure decisions.

The role is new to Overstory, offering immediate impact. You’ll work closely with our VP of marketing, head of sales, head of customer success, product leadership, and the