Senior Product Manager, Growth Platform

Lemonade, Inc.; Amsterdam; On-site; EUR 130,000 - 170,000; Full time

Job summary

Lemonade, Inc. in Amsterdam is seeking a Senior Growth Product Manager to scale our user base through organic channels such as search, referrals, and viral loops.

You will join the Growth teams to shape how people discover Lemonade and bring others along, with a focus on revenue growth across new geographies. The role emphasizes a data-driven, AI-enabled approach, owning vision, experimentation, and cross-functional collaboration with Design, Engineering, Data Science, and Marketing.

Qualifications

• 5+ years as a product manager in a fast-paced, growth-focused environment.
• Deep expertise in growth methods, including A/B testing, conversion optimization, and engagement strategies.
• A data-first mindset, with the analytical chops to turn insights into decisions.
• End-to-end product execution skills, from strategy and ideation to implementation and optimization.
• Exceptional communication and storytelling skills, with the ability to influence stakeholders at every level.
• A hands-on, proactive approach, plus real curiosity about AI and a commitment to learning as it evolves.

Responsibilities

• In this role you'll set the vision and roadmap for organic growth engines, balancing business goals with user value.
• Uncover opportunities across the funnel using customer behavior, user research and experimentation.
• Launch organic, referral, and lifecycle initiatives that bring in new users and keep them around.
• Run A/B tests with clear hypotheses, guardrails, and solid instrumentation, then turn the results into the next experiment.
• Define and track the metrics that show whether we're winning, and keep optimizing for impact.
• Partner with Design, Engineering, Data Science, and Marketing from first discovery to delivery and measurement.
• Challenge assumptions and push for bold ideas, grounded in data and customer insight.

Skills

Growth strategy

A/B testing

Conversion optimization

Engagement strategies

Data-driven decision making

End-to-end product delivery

Stakeholder influence

AI awareness

Job description

Amsterdam, Netherlands | Product | Full-time

Not your everyday company

Lemonade completely reinvented how insurance works. As a customer‑centric tech company, we created an insurance experience that is smart, instant, and delightful.

At Lemonade, you’ll be working with a group of like-minded makers, who get a kick out of moving fast and delivering great products. We surround ourselves with some of the smartest, most motivated, creative people who are filled with positive energy and good karma.

Unlike most publicly traded companies, we’re nimble and efficient. We take pride in the fact that we still think and operate like a startup. We don’t care much about titles and hierarchy and instead focus on innovation, bold moves, and challenging the status quo.

We’re built as a lean, data‑driven organization that relies on a common understanding of objectives and goals to provide teams with autonomy and ownership. We don’t like spending our days in meetings and we skip committees altogether. At Lemonade, there’s no such thing as going over someone’s head. We have zero tolerance for bureaucracy, office politics, and lean‑back personalities.

As a Public Benefit Corporation and a certified B‑Corp, we deliver environmental and social impact using our products and tech. Through our Giveback program, we partner with organizations such as the ACLU, New Story, The Humane Society, Malala Fund, American Red Cross, 360.org, charity: water, and dozens of others, and have donated millions towards reforestation, education, animal rights, LGBTQ+ causes, access to water, and more.

Awarded ‘best workplace’

Best Workplace and Best-Led Company by Inc.Magazine

“World Changing” by FastCompany

Recognized as a World Changing Idea by Fast CompanyMagazine

Ranked #1 Home insurance inAmerica

Won best renters and homeowners insurance in America by US News, andothers

Best Pet Insurance inAmerica

Rated “Best Overall Pet Insurance” by Better Homes &Gardens

Rated 4.9 on the AppStore

Among the highest rated apps of alltime

What you’re applying for

We're looking for a Senior Growth Product Manager to help scale our user base through organic channels like search, viral loops, and referrals. You'll join one of our Growth teams and shape how people find Lemonade and bring others along. Your work will help take revenue from millions to billions across new geographies.

We believe three things matter for every role at Lemonade: drive to push through challenges, efficiency that keeps standards high while moving fast, and adaptability that lets you pivot with data and AI insights. These aren't buzzwords, they're how we actually work.

Our AI-first approach isn't just a tagline either. We're building the future of insurance with AI at the center, and we need people who are genuinely excited to learn and grow alongside these tools.

In this role you'll

Set the vision and roadmap for our organic growth engines, balancing business goals with user value

Uncover opportunities across the funnel using customer behavior, user research and experimentation

Launch organic, referral, and lifecycle initiatives that bring in new users and keep them around

Run A/B tests with clear hypotheses, guardrails, and solid instrumentation, then turn the results into the next experiment

Define and track the metrics that show whether we're winning, and keep optimizing for impact

Partner with Design, Engineering, Data Science, and Marketing from first discovery to delivery and measurement

Challenge assumptions and push for bold ideas, grounded in data and customer insight

What you'll need

5+ years as a product manager in a fast-paced, growth-focused environment

Deep expertise in growth methods, including A/B testing, conversion optimization, and engagement strategies

A data-first mindset, with the analytical chops to turn insights into decisions

End-to-end product execution skills, from strategy and ideation to implementation and optimization

Exceptional communication and storytelling skills, with the ability to influence stakeholders at every level

A hands-on, proactive approach, plus real curiosity about AI and a commitment to learning as it evolves

Ready to work in an office environment most days of the week

Things to know

Lemonade is an equal opportunity employer committed to diversity and inclusivity. We never discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you require reasonable accommodations due to religious beliefs, pregnancy, or disabilities, let us know at any time.