Senior Product Manager, BeNeFra Gift Cards Growth

UNAVAILABLE; Amsterdam; Hybrid; EUR 90,000 - 140,000; Full time

Benefits offered by this job

Annual leave 25 days + 8% holiday pay

Hybrid – 2 days in Amsterdam office

Netherlands pension 3.2%

Travel expense reimbursement

Team activities & wellbeing resources

Recognition program & bicycle scheme

Job summary

Blackhawk Network in Amsterdam seeks an experienced Senior Product Manager to lead the Original Content Product team for multichoice gift cards in the BeNeFra region. You will define regional strategy, drive the roadmap, and work with Sales, Marketing, Operations and Technology to deliver innovative, consumer-focused gift card products.

You will combine market insight with financial acumen to optimise profitability, sustainability, and go-to-market activities while developing a high-performing,

Qualifications

• 8+ years in product management, preferably consumer/retail.
• Senior Product Manager or equivalent experience.
• Experience leading and developing a product team.
• Strong data and sales analytics experience to drive decisions.
• Experience in a matrixed, cross-functional environment.
• Experience using agile methodologies.

Responsibilities

• Define and own regional product vision, strategy and roadmap for BeNeFra multichoice gift cards.
• Translate goals into clear OKRs, initiatives and measurable outcomes.
• Maintain a transparent, prioritised roadmap balancing growth and compliance.
• Develop understanding of consumer behaviour and partner needs across the region.
• Own end-to-end lifecycle of the portfolio from concept to retirement.
• Monitor sales, redemption, margin and profitability; manage forecasts and pricing.
• Collaborate with Sales, Marketing, Operations, Technology, Legal and Finance.
• Lead a high-performing product team in the Netherlands and foster cross-functional collaboration.
• Ensure data-driven decision-making and contribute to PM practices and tooling.

Skills

Product management

Dutch (native)

English (business)

Leadership

Data analytics

Agile methodologies

Stakeholder management

Cross-functional teamwork

Education

BA or equivalent

Job description

Blackhawk Network in Amsterdam seeks an experienced Senior Product Manager to lead the Original Content Product team for multichoice gift cards in the BeNeFra region. You will define regional strategy, drive the roadmap, and work with Sales, Marketing, Operations and Technology to deliver innovative, consumer-focused gift card products.

You will combine market insight with financial acumen to optimise profitability, sustainability, and go-to-market activities while developing a high-performing,