BeNeFra Gift Cards Lead - Strategy, Growth & Team

Blackhawk Network (BHN) Europe; Amsterdam; Hybrid; EUR 95,000 - 135,000; Full time

Benefits offered by this job

Annual Leave: 25 days + 8% holiday

Hybrid – 2 days/week in Amsterdam

Pension 3.2%

Bicycle scheme

Wellbeing resources

Job summary

Blackhawk Network is seeking an experienced Senior Product Manager to lead the Netherlands-based product team responsible for BeNeFra multichoice gift cards. You will define a long-term product strategy, align with regional leadership, and drive cross‑functional delivery with a data-driven mindset.

Based in Amsterdam, you will coach a high-performing team, shape product packaging and experiences, and ensure initiatives hit ambitious OKRs while delivering scale across BeNeFra region markets.

Qualifications

• Native/fluent Dutch and business-fluent English (written and spoken). French is a plus.
• 8+ years of product management experience launching and scaling consumer/retail products; payments/fintech/gifting a plus.
• Proven track record as a Senior Product Manager or equivalent, driving growth through customer-centric development.
• Experience leading and developing a product management team.
• Strong experience using data and sales analytics to drive decisions; comfortable with financial metrics.
• Experience in a matrixed, cross-functional environment with Technology, Marketing, Sales and Operations.
• Experience using agile methodologies and modern product discovery/delivery practices.

Responsibilities

• Define and own the regional product vision, strategy and roadmap for multichoice gift cards in BeNeFra, in close partnership with the VP Product and regional leadership.
• Translate company and regional goals into clear product OKRs, initiatives and measurable outcomes.
• Maintain and communicate a transparent, prioritised roadmap that balances growth, customer experience, operational feasibility and regulatory/compliance requirements.
• Develop a deep understanding of consumer behavior, partner needs and retail journeys across the region to inform product decisions.
• Own the end-to-end lifecycle of the multichoice gift card portfolio (concept, business case, design, build, launch, optimise, retire).
• Drive packaging formats, product design, sustainability, and digital/omni-channel experiences.

Skills

Dutch native

English business fluent

Product management

Team leadership

Data analytics

Agile

Stakeholder management

Education

Bachelor's degree or higher

Job description

Blackhawk Network is seeking an experienced Senior Product Manager to lead the Netherlands-based product team responsible for BeNeFra multichoice gift cards. You will define a long-term product strategy, align with regional leadership, and drive cross‑functional delivery with a data-driven mindset.

Based in Amsterdam, you will coach a high-performing team, shape product packaging and experiences, and ensure initiatives hit ambitious OKRs while delivering scale across BeNeFra region markets.