Senior Product Growth Marketing Manager

Bitvavo; Amsterdam; Hybrid; EUR 90,000 - 130,000; Full time

Job summary

Bitvavo in Amsterdam is seeking a Senior Product Marketing Manager to own growth and go-to-market strategy for our retail product, driving usage through cross-sell, upsell and feature adoption. You will shape the first impression from awareness to first trade and optimize the consumer lifecycle end to end.

You’ll partner with CRM, Product, Marketing and Brand to craft multi-channel campaigns, test new creative approaches, and align teams around a single first-touch story.

Qualifications

• 5+ years of hands-on experience in growth marketing, acquisition-focused product marketing or product management within trading, investing or consumer fintech, with a track record of moving prospects into activated, retained customers in a regulated product.

Responsibilities

• Define & Lead new market entry strategy and aggressive growth strategies in our existing markets, prioritising by customer and business impact and setting the scope and channels to most effectively reach goals.

Skills

growth marketing

acquisition-focused marketing

product management

analytical

stakeholder management

crypto

Tools

Contentful

Hygraph

Braze

Amplitude

ABSmartly

Job description

Bitvavo in Amsterdam is seeking a Senior Product Marketing Manager to own growth and go-to-market strategy for our retail product, driving usage through cross-sell, upsell and feature adoption. You will shape the first impression from awareness to first trade and optimize the consumer lifecycle end to end.

You’ll partner with CRM, Product, Marketing and Brand to craft multi-channel campaigns, test new creative approaches, and align teams around a single first-touch story.