Senior PMM: Competitive Intelligence & Messaging

Datasnipper; Amsterdam; Hybrid; EUR 120.000 - 150.000; Vollzeit

Benefits dieser Stelle

Equity (Stock Appreciation Rights)

Pension plan with 6% contribution

28 vacation days

Hybrid work with 3 onsite days in AMS

Lunches provided by in-house chef

NS business card

Learning and development initiatives

International team with five offices

DataSnipper GO events

Mental health and wellness platform

Zusammenfassung

DataSnipper is seeking a Senior Product Marketing Manager to own how our AI-driven products are understood and chosen in a crowded market. You will lead competitive intelligence, buyer personas, and messaging, collaborating with Sales, Product, Customer Success, and Marketing to drive global pipeline growth.

You will translate complex AI capabilities into clear customer value and craft content like battlecards and playbooks that teams actually use.

Qualifikationen

• 6–8 years of B2B SaaS Product Marketing, ideally within a scale-up.
• Proven competitive intelligence and positioning work that helped win deals.
• Experience building battlecards and sales content that teams use.
• Ability to translate complex product capabilities into clear customer value stories.
• Experience working cross-functionally with Product, Sales, Customer Success, and Marketing, and influencing stakeholders without direct authority.
• Excellent written and verbal communication skills, with a sharp eye for storytelling, structure, and clarity.
• Nice to have: audit, finance, or other regulated-industry buyers.

Aufgaben

• Own competitive intelligence end-to-end: track competitors, draft the insight, and turn it into positioning.
• Build and maintain battlecards, objection handling, and playbooks for Sales and Marketing.
• Partner closely with Sales and Product leadership to ensure content is used, measurable, and effective.
• Set up a feedback loop between Sales, Marketing, and Product, and bring market input into roadmap discussions.
• Create and maintain buyer personas for our key audiences.
• Ground them in customer research, win-loss, and sales input. Keep them current.
• Work with Sales to sharpen ICP and qualification criteria.
• Evolve product positioning, value propositions, and messaging that set us apart from competitors.
• Translate complex AI capabilities into clear customer value.
• Keep messaging consistent across web, content, campaigns, and sales.

Kenntnisse

Competitive intelligence

Positioning

Cross-functional collaboration

Storytelling

Sales enablement

Product messaging

Customer research

Tools

Battlecards

Jobbeschreibung

DataSnipper is seeking a Senior Product Marketing Manager to own how our AI-driven products are understood and chosen in a crowded market. You will lead competitive intelligence, buyer personas, and messaging, collaborating with Sales, Product, Customer Success, and Marketing to drive global pipeline growth.

You will translate complex AI capabilities into clear customer value and craft content like battlecards and playbooks that teams actually use.