Senior Product Marketing Manager — AI SaaS, Hybrid Amsterdam

Datasnipper; Amsterdam; Hybrid; EUR 100,000 - 140,000; Full time

Benefits offered by this job

Equity (Stock Appreciation Rights)

Pension plan with 6% contribution

28 vacation days per year

Hybrid work model

Daily lunches by in-house chef

NS business card for commuting

Continuous learning & development

Job summary

DataSnipper is seeking a Senior Product Marketing Manager to own how our AI-powered products are understood and chosen in a crowded landscape. You will be the voice of competition, the buyer, and the messaging across Marketing, Sales, Customer Success, and Product to drive global pipeline growth.

You will build competitive intelligence, battlecards, and sales content, partner with leadership to ensure content is used and measured, and develop buyer personas grounded in research.

Qualifications

• 6–8 years of B2B SaaS Product Marketing experience.
• Proven competitive intelligence and positioning work that helped win deals.
• Experience building battlecards and sales content that teams use.
• Ability to translate complex AI capabilities into clear customer value stories.
• Experience working cross-functionally with Product, Sales, Customer Success, and Marketing, and influencing stakeholders without direct authority.
• Excellent written and verbal communication skills, with a sharp eye for storytelling, structure, and clarity.
• Nice to have: audit, finance, or other regulated-industry buyers.

Responsibilities

• Own competitive intelligence end-to-end: track competitors, draft the insight, and turn it into positioning.
• Build and maintain battlecards, objection handling, and playbooks for Sales and Marketing.
• Partner closely with Sales and Product leadership to ensure content is used, measurable, and effective.
• Set up a feedback loop between Sales, Marketing, and Product, and bring market input into roadmap discussions.
• Create and maintain buyer personas for our key audiences.
• Ground them in customer research, win-loss, and sales input.
• Keep them current.
• Work with Sales to sharpen ICP and qualification criteria.
• Evolve product positioning, value propositions, and messaging that set us apart from competitors.
• Translate complex AI capabilities into clear customer value.
• Keep messaging consistent across web, content, campaigns, and sales.

Skills

B2B SaaS Marketing

Competitive intelligence

Battlecards

Sales content

Cross-functional collaboration

Storytelling

English writing

Job description

DataSnipper is seeking a Senior Product Marketing Manager to own how our AI-powered products are understood and chosen in a crowded landscape. You will be the voice of competition, the buyer, and the messaging across Marketing, Sales, Customer Success, and Product to drive global pipeline growth.

You will build competitive intelligence, battlecards, and sales content, partner with leadership to ensure content is used and measured, and develop buyer personas grounded in research.