Senior Performance Marketing Manager

Sam Media; Amsterdam; Hybrid; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Competitive salary

Flexible schedules

Visa sponsorship

Relocation package

Personal development budget

Annual retreat

Job summary

Sam Media is seeking a Senior Performance Marketing Manager to lead display advertising and data-driven optimization for markets in Amsterdam and collaboration with teams in Kuala Lumpur. You will own display campaigns, create banners, and drive revenue growth through analytics and cross-team collaboration.

The role requires deep Google Ads experience, data-minded decision making, and willingness to test new verticals while coordinating with multiple departments to maximize impact.

Qualifications

• 4+ years of Google Ads (display) experience.
• Ability to segment large data sets and optimize campaigns.
• Experience in the mVAS industry or subscription-based models.
• Experience with other marketing channels (Meta, TikTok, GMP) is a plus.

Responsibilities

• Own creation, implementation, and optimization of all display activity for markets to drive revenue.
• Create banners and publish campaigns; manage Google Ads campaigns to meet revenue targets.
• Leverage data and analytics to measure campaign effectiveness and optimize.
• Collaborate with Business Development, Design, Data & Tech to bring campaigns to life and develop country marketing strategies.
• Test new verticals and funnels; explain actions to Country Focus teams.

Skills

Google Ads

Display campaigns

Data analysis

A/B testing

Tools

Meta Ads

TikTok Ads

GMP

Job description

Your mission

We are looking for a Senior Performance Marketing Manager to strengthen our team in Amsterdam, The Netherlands, and work with other team members in Kuala Lumpur, Malaysia. As a Senior Performance Marketing Manager at Sam Media you will handle day-to-day operations such Google Ads and programmatic campaign management, leveraging data to drive revenue for the business, and collaborate with other departments to bring the best value.
Responsibilities:

• Own the creation, implementation, and optimization of all display activity for your markets to drive revenue for the business.
  • Creating banners and publishing campaigns
  • Managing Google Ads campaigns and making sure that our investments bring the expected revenue within the given time frame.
• Leverage data and analytics tools to determine the effectiveness of campaigns and constantly optimize.
  • Observing user journey on the pages and working with design to optimize to the full extent.
• Collaborate with other teams (Business Development, Design, Data & Tech) to bring campaigns to life.
  • Develop and execute country marketing strategies to grow/maintain revenue.
  • Explaining, sharing important actions taken on marketing side with the Country Focus team(s)
  • Working with other teams to get the most out of marketing campaigns
• Identify and test new verticals and funnels

Your profile

• 4+ years of experience with Google Ads (display) in different verticals.
• Comfortable segmenting large data sets to optimize campaigns (Knowledge of simple data tools is a plus)
• Experience in the mVAS industry or subscription modeled businesses is required.
• Experience with other marketing channels (Meta, Tiktok, GMP) is a plus.

What will make you successful

• A data-driven attitude with an analytical mind
• Results-driven and performance-focused
• Embracing a test & learn approach and not afraid to fail
• Eagerness to do A/B tests to keep the campaigns ahead of the competition
• Proactive and creative problem-solving capabilities
• Team player mentality
• Determined, unafraid to challenge others and push boundaries to achieve success
• Self-motivated and resilient, able to tackle complex challenges head-on
• Ability to multitask and strong project management skills

Why us?

• We offer a competitive salary in line with market conditions and your skills and experience.
• We offer flexible working schedules.
• Personal development, learning and growth is integrated in our culture, you have the freedom and the budget to travel, attend conferences, workshops and training.
• We offer visa sponsorship and a comprehensive relocation package when applicable.
• We organize many company-sponsored activities including an annual company retreat.