Performance Marketing Manager

Sitly; Amsterdam; Hybrid; EUR 50,220 - 63,612; Full time

Benefits offered by this job

27 paid holidays and public holidays

Annual budget for training and courses of €1,000

MacBook or preferred laptop of choice

Shares in the company

Annual global team trip

Job summary

Sitly is seeking a Performance Marketing Manager for its Amsterdam office to lead user acquisition strategies across Spain, Brazil, and Italy. The role involves managing and optimizing paid campaigns while collaborating with a creative team to ensure performance excellence. Candidates should have a strong background in digital marketing with a focus on experimentation and data analysis.

Qualifications

• 3+ years managing paid search and social campaigns.
• Proficient in Google Ads and Meta Ads Manager.
• Experience with Google Analytics and campaign dashboards.

Responsibilities

• Manage campaign budgets to meet performance goals.
• Analyze and optimize campaigns across multiple platforms.
• Design and run A/B tests to improve performance.

Skills

Analytical skills

Campaign management

Performance marketing

Budget management

Creative optimization

Communication

Job description

Sitly Amsterdam, North Holland, Netherlands

Performance Marketing Manager

Sitly Amsterdam, North Holland, Netherlands

5 days ago Be among the first 25 applicants

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Sitly is hiring a Performance Marketing Manager (Hybrid, Amsterdam)

Candidates for this position must be located in the Netherlands.

About the position

Sitly is on a mission to make childcare accessible and convenient for families everywhere. As the Performance Marketing Manager, you'll play a key role in helping us scale our user acquisition engine across Spain, Brazil and Italy. From Google Ads to Meta campaigns, you’ll own and operate our paid acquisition machine driving performance through experimentation, strategic insight, and executional excellence.

This is a hands-on role where you’ll have the autonomy to shape our digital strategy and the support of a collaborative growth team, including content, design, and analytics.

About Sitly

Sitly is an international childcare platform that helps parents find babysitters and nannies in their area. With millions of registered users across 14 countries, we are on a mission to make childcare more accessible for families around the world.

We are a small, ambitious, and fast-moving team based in Amsterdam. Sitly has been profitable from the beginning and has never raised external funding. This allows us to grow with independence and long-term focus, always putting users first.

Responsibilities

Budget & Performance Management: Own campaign budgets across markets to ensure monthly spend aligns with targets while maintaining CPA and ROAS goals.

Channel Optimization: Manage, analyze, and optimize campaigns across paid search and paid social (e.g., Google, Meta, TikTok).

Creative Strategy: Collaborate with our Creative Coordinator to test and iterate on social ad creatives. Provide direction and feedback to improve engagement and conversions. Editing and optimising creatives using tools like CapCut & Canva.

A/B Testing & Experimentation: Design and run tests across ad creatives, bidding strategies, and audience segments to continuously improve campaign performance. Work with Website Manager to run A/B tests on paid landing pages.

Insights & Reporting: Analyse campaign performance via Google Analytics and our internal reporting dashboards. Translate data into actionable insights and strategy shifts.

Market Trends: Stay on top of industry and platform trends, competitor movements, and algorithm changes to identify new growth opportunities.

AI Champion: Use AI tools (e.g. ChatGPT, image generation, automation scripts) to streamline ad operations, enhance creative ideation, and uncover insights, while actively encouraging best practices and experimentation across the team.

About you

Must-haves:

• 3+ years of experience managing paid search and paid social campaigns
• Deep hands-on expertise with Google Ads and Meta Ads Manager.
• Proven ability to manage performance marketing budgets at scale.
• Strong analytical skills - comfortable in Google Analytics, Excel/Sheets, and campaign dashboards
• Experience developing hypotheses and running structured A/B tests.
• Fluent in English (this is the working language of the company), with excellent written and verbal communication skills
• Highly organized, detail-oriented, and performance-focused.
• Comfort with AI tools like ChatGPT, Midjourney, or automation scripts - especially in performance marketing workflows

Nice-to-haves:

• Experience in marketplace or B2C growth environments
• Background working across multiple international markets
• Any of the following languages: Dutch, Spanish, Italian, Portuguese, French, German
• Familiarity with TikTok Ads, Pinterest, or other emerging platforms.
• Experience using tools like Supermetrics, Looker Studio, or internal BI dashboards
• Experience with App Campaigns (Google Ads, Meta Ads, Apple Search Ads)

What we value

Sitly consists of a group of passionate, independent, authentic, and diverse individuals who are humble, eager to learn, and continuously aim to improve. To maintain this culture, we seek a person who shares our fundamental values:

• Passion: You love what you do and are highly self-motivated to achieve your goals
• Social: You are confident, easy-going, and able to build relationships with people of different personalities and backgrounds
• Humility: You’d rather admit that you don’t know than bluff that you do. You’re willing to seek help and happy to offer guidance when necessary

You won’t like this job if:

• You thrive in a highly structured, slow-paced environment where responsibilities are clearly defined and unexpected challenges are minimal
• You avoid feedback loops and don’t enjoy collaborating closely with creatives or analysts
• You’re not interested in digging into data or embracing AI-powered tools in your workflow
• You are looking for a more creative marketing role - this role is heavily focused on performance marketing with emphasis on optimising creatives using Canva and CapCut

Building and improving the best platform possible means we need you at your best, and we’re committed to making sure you’ve got everything you need:

• A full-time position with flexible hybrid working (2 days/week in our Amsterdam office)
• A competitive salary based on your experience
• 27 paid holidays and public holidays, along with paid sick and care leave
• A €1,000 annual budget for training and courses to support your professional development
• Shares in the company, allowing you to benefit from our rapid growth
• A MacBook or any other preferred laptop of your choice
• The opportunity to be part of an exciting, fast-growing scale-up with a passionate, ambitious, committed, international, and fun team
• Freedom, trust, and the ability to have a major impact on Sitly’s product development
• An annual trip with the entire global team (representing over 20 nationalities)

Take the leap and apply!

If this opportunity excites you, and you're eager to make a difference to our teams, we'd love to have you by our side.

The application process has five stages, each focusing on key criteria and assessed by different team members.

• Application: Submit your application to start the process.
• Introductory meeting: An initial meeting where you and Sitly can get to know each other.
• In-depth interview: A conversation at our Amsterdam office where we will dive deeper into your experience.
• Introductory meeting CEO: A short meeting to get to know Jules, the CEO of Sitly.
• Skills assessment: Demonstrate your skills through a practical challenge.
• Offer

More about Sitly

Sitly started in 2012 and has become one of the largest international marketplaces that connects families with babysitters, nannies and childminders, making flexible and affordable at-home child care possible. Sitly is live on web, iOS and Android app, and has millions of registered families, babysitters, nannies and childminders in 14 differentcountries across Europe, Asia Pacific, North and South America.

We pride ourselves on being an independent, profitable tech company that has never had to raise any funding. We get up in the morning to improve the experience for our users, and to keep growing fast. Our small team (40 people) has to be smart about what we spend time on: We focus on the basics, while at the same time rapidly and radically testing new ideas.

We are a diverse team made up of 22 nationalities and a culture of independence, getting things done, and being humble while doing so. We focus on growth, but never lose sight of what is most important: providing a trusted childcare platform that instantly connect parents and babysitters in their local area.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Technology, Information and Internet

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