PPC Coordinator EMEA

Belkin International; Amsterdam; Hybrid; EUR 29,000 - 38,000; Full time

Benefits offered by this job

Full Time (40 hours)

Benefits and Bonus Plan

Flexible hybrid working

Pension

Employee Assistance Programme

25 days holiday & public holidays

Birthday Day off

Belkin Product Employee Discount

Job summary

Belkin in Amsterdam is seeking a Performance Marketing Coordinator to lead SEM/SEA/SEO initiatives, optimise content for search, and drive traffic, brand awareness and sales across retail media programs. The role involves collaboration with cross-functional teams on a regional and global level and requires occasional travel within EMEA.

You will work with eCommerce and Sales to optimize campaigns on Bol.com, Amazon, and other platforms, conduct keyword research, tests, and ROI analysis with

Qualifications

• Experience across SEM/SEO/SEA and paid search.
• Experience with analytics tools (Google Analytics, PowerBI, etc.).
• Excellent communication and cross-functional collaboration skills.

Responsibilities

• Build, optimise and report on ads campaigns across retail platforms.
• Conduct keyword research and tests to maximise ROI.
• Improve on/off-page content for better visibility.
• Collaborate with eCommerce and Marketing teams across regions.
• Provide KPI reporting and proactive next steps.

Skills

SEM/SEA/SEO

Data analysis

PPC management

Excel

Google Analytics

Communication

Tools

Pacvue

Helium 10

Google Analytics

Amazon Advertising

Criteo

Job description

Job Description

Who are we? Today is where the future becomes reality, and that’s why we believe that every “today” should be extraordinary. People-centric design and an obsession with details are at the core of what we do at Belkin. We empower people to get more life out of every single day with our extensive range of products delivering power, protection, connectivity, audio, and smart home solutions. From humble beginnings in a 1980s Southern California garage to celebrating over 40 years as a market leader and innovator, our ethos has always been about connection. As a diverse, global technology company, Belkin is still inspired and driven by the connection between people and technology. Website: www.belkin.com

What you’ll do

As Performance Marketing Coordinator, you will be an SEM/SEA/SEO expert supporting across our retail media programs, performance marketing activities, and optimising our content for SEO to drive traffic, build brand awareness and increase sales revenue. We are looking for someone who is passionate about all things digital, eager to learn, inspires, and demonstrates the willingness to go the extra mile to get things done. Succeeding as a team is very important to us, therefore you will collaborate with various cross functional teams and disciplines on a regional and global level. This is a truly international role based in our Amsterdam office, requiring occasional travel across EMEA.

How you’ll do it

Partner with our eCommerce and Sales teams to build, optimise and report on ads campaigns via a range of different retail media platforms (e.g. Bol.com, Amazon) to meet and exceed sales and marketing objectives. Perform ongoing keyword and competitor research, execute tests, analyse data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns. Evaluate content and identify how to improve titles, descriptions and other on/off page content to increase visibility. Work with content teams to provide search and keyword insights to improve organic SEO. Utilise our stack of advertising tools such as Pacvue for automation, Helium 10 for keyword research, Amazon Advertising / Vendor Central / Bol.com / Google Analytics for tracking and insights. Be continually looking for how technology and AI can make processes and workflows more efficient. Provide support, advice and training to partners across the business on digital advertising, PPC strategies, and retail media execution. Collaborate with other members of the eCommerce and Marketing teams when planning product and brand campaigns. Report on weekly and monthly KPIs showing tasks completed and proactive next steps taken to show progress achieved.

What you’ll need

Knowledge of performance marketing includes conversion, attribution, and online customer acquisition. Experience with analytics tools (e.g, Amazon Vendor/Seller Central, Google Analytics, Stackline, SEMrush, PowerBI), and a power-user of excel. Experience with A/B and multivariate experiments. Up-to-date with the latest trends and best practices in digital marketing and eCommerce. Well organised and detail-oriented, able to meet deadlines with excellent time management skills. Strong verbal and written communication skills. Must be fluent in English and Dutch, with German being a huge advantage. Interest in the tech and consumer electronics industry.

What you’ve done

• 1 – 2 years’ experience managing PPC / search / programmatic advertising campaigns across Bol.com ads, Amazon Advertising, Amazon DSP, Google Ads, Criteo, Citrus Ads or similar within a brand, or agency environment.
• Proven track record of driving revenue growth and managing e-commerce platforms.

What you’ll get in return

• Full Time (40 hours a week), Monday - Friday
• Competitive Salary, Benefits and Bonus Plan
• Flexible hybrid working (2-3 days office)
• Pension
• Employee Assistance Programme
• 25 days holiday & Public Holidays
• Birthday Day off
• Belkin Product Employee Discount Programme
• Location: Amsterdam, Netherlands

Location: Amsterdam, Range for this position: €29,000 to €38,000 Factors such as geographic location, academic credentials, relevant experience, and specific knowledge, skills and abilities will influence the actual salary offered. In addition to a competitive market-based salary, compensation also includes a performance-based bonus, and in addition to a full range of medical, financial, and/or other benefits.

What you’re getting into

We’ve got big collaborative spaces for your big ideas, so bring an open mind and leave your suit in the closet. We all are committed to creating unique and rewarding consumer experiences. Everyone is interested in succeeding – for the team, for themselves and for the business. Cross-functionally and across the company, everyone has common goals and aspires to be their best. You will learn something new or at least look at things differently every day. There are so many smart and creative people around that you’ll be motivated to pursue the ideal. Team spirit is infectious. Belkin is an extremely open workplace, where communication is essential. Not every idea will be accepted, but you’ll be asked for your point of view. Innovation thrives on multiple and varied levels. At Belkin we challenge conventional wisdom and refuse to accept that something cannot be done. Belkin is an Equal Opportunity and Affinity Action Employer Disability and Veterans. We maintain a drug‑free workplace.

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