Senior Media Manager

Dyson; Amsterdam; On-site; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Discount on Dyson products

Company Pension scheme

29 days annual holiday plan

Company Fitness plan

Employee Assistance Programme

Life Assurance Plan

Transportation allowance

Health Insurance – MedicalContribution

Eye Examination & Computer Glasses Re|

Job summary

Dyson in the Netherlands is seeking a Senior Media Manager to own the end-to-end media agenda across paid and owned channels for Benelux and Nordics. You will lead a team of media managers and collaborate with agencies to deliver integrated, measurable campaigns.

Responsibilities include annual planning, campaign strategy, optimization, and reporting to drive brand and commercial KPIs, working with regional teams to ensure best-in-class media execution.

Qualifications

• 7+ years’ experience in media planning, agency or in-house.
• Experience leading multi-channel teams and campaigns.
• Strong analytical skills & data-driven attribution knowledge.

Responsibilities

• Lead development and delivery of media strategies for Benelux and Nordics.
• Oversee annual, quarterly and campaign planning cycles and governance.
• Direct media agency partners and ensure collaboration and execution.
• Develop cross-channel plans for product launches and campaigns.
• Drive audience planning using consumer insights and first-party data.
• Monitor performance and provide recommendations to improve ROI.

Skills

Leadership

Multi-channel planning

Analytical skills

Communication

Tools

Programmatic buying

Media measurement tools

Job description

About us

At Dyson, we solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. Our Media team brings these breakthroughs to life, creating campaigns that are clear, credible, and distinctly Dyson. Weshapeexperiences for customers and owners that feel honest and original.

Working policy

Our campus culture is built on connection—collaboration in person, shared creativity, and hands-on learning. That’s why we don’t offer a regular hybrid arrangement. Working side by side powers our best ideas, fuels belonging, and keeps us pushing boundaries together

About the role

This rolewillownthe end-to-end media agenda across paidand owned channels, ensuring best-in-class and efficient media planning, investment, and performance to drive both brand and commercial KPIs.As the media lead for the region/cluster–you will oversee the full media lifecycle – from annual planning& campaign strategy to optimization, innovation,measurementand performance reporting, working closelywith commercial teams, regional/globalcounterpartsand agency partners.

Reporting to the Head of MarketingforBenelux and Nordics, this position leads a team of media managers/specialists– together championing media excellenceto ensure we continue to deliver highly effective,efficientand measurable mediaplans.

Key Responsibilities:

As our Senior Media Manager, you will:

• Lead the developmentand delivery ofmedia strategies with our marketing teams and agencypartners – based in 2 regions for Benelux and Nordics
• Own and manage annual, quarterly, and campaign planning cycles, ensuring all milestones, deliverables, and governance requirements are met on time.
• Serve as the primary operational and strategic lead for media agency partners, driving collaboration, accountability, and executional excellence.
• Develop and oversee cross-channel audience and media plans forNPDs /product launches and key campaigns, ensuring a connected consumer journey.
• Drive audience planning by translating consumer, owner, and first-party data insights into actionable media strategies and agency planning frameworks.
• Optimizemedia investment and channel mix through data-driven planning, performance analysis, forecasting, and ongoing optimization.
• Partner with Category, Digital Marketing, Business Intelligence, Commercial teams, andregional/global teamsto deliver integrated plans andidentifyopportunities for greater effectiveness and efficiency.
• Championa test-and-learn culture byidentifyingnew opportunities,leveragingexperimentation frameworks, attribution models, and advanced measurement approaches.
• Monitor, analyze, and communicate campaign performance, providing actionable recommendations to improve media effectiveness and ROI.
• Provide regular thought leadership on media innovation, emerging technologies, platform developments, and measurement trends, ensuring teamsremainat the forefront ofindustrybest practices.
• Build andmaintainstrong relationships with media agencies, commercial stakeholders, and local market teams to ensure best-in-class campaign executionand consistent KPI tracking.
• Drive effective budget and BBI management, ensuring investment accuracy, compliance, andoptimalallocation of resources.
• Establish robust reporting, governance, and performance management processes to support transparency, accountability, and continuous improvement.
• Support capability building across marketing and media teams through knowledge sharing, best practices, and strategic guidance.
• Play a key role in driving retail media strategy and choices in collaboration with KAMs and retail account leads

About you

To succeed in the role, we expect you to have:

• At least7+years’ experience in media planning– agency or in-house– withleadership of having led multi-channel teams
• Deep knowledge of planning and buying across the spectrum: TV, Print, OOH, Programmatic Display & Video, Social, and Search.
• The ability to interrogate local market plans–making sure they deliver both brand lift and demand.
• Strong analytical skills, experience with data-driven attribution, and media-mix modelling.
• Expertisein media and audience planning, creative development, and ad operations.
• Akeen eyefor trends-and the confidence to recommend bold,innovativeandstrategic opportunities.
• Exceptionalorganizational skills, process focus, anda fierceattention to detail.
• Strong business sense, analytical acumen, and project management skills.
• The ability to build relationships-across functions, with stakeholders, and agency partners.
• Sharp communication and presentation skills.

Benefits

• Discount on Dyson products
• Company Pension scheme
• 29 days annual holiday plan
• Company Fitness plan
• EAP (Employee Assistance Programme)
• Life Assurance Plan
• Transportation allowance (0,23€/km regardless of the means of transport)
• Health Insurance – Medical Contribution
• Eye Examination & Computer Glasses Reimbursement

*Please note: New employees to Dyson in the Netherlands commence employment on a 12-month, fixed-term basis*

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.