Senior Media Manager

Dyson Institute; Amsterdam; On-site; EUR 90,000 - 140,000; Full time

Benefits offered by this job

Discount on Dyson products

Company Pension scheme

29 days annual holiday plan

Company Fitness plan

EAP (Employee Assistance Programme)

Life Assurance Plan

Transportation allowance

Health Insurance – MedicalContribution

Eye Examination & Computer Glasses Re!

Job summary

Dyson Institute in Amsterdam seeks a seasoned Media Lead to own the end‑to‑end media agenda across paid and owned channels for Benelux and Nordics. You will oversee annual planning, campaign strategy, optimization, and measurement, guiding a team of media managers and specialists to deliver high‑impact campaigns.

The role requires 7+ years in media planning with leadership experience and a strong grasp of TV, print, OOH, programmatic, social, and search.

Qualifications

• At least 7+ years’ experience in media planning with leadership experience.
• Deep knowledge across TV, Print, OOH, Programmatic Display & Video, Social, and Search.
• Strong analytical skills with data-driven attribution and media-mix modelling.

Responsibilities

• Lead development and delivery of media strategies for Benelux and Nordics with agency partners.
• Own annual, quarterly, and campaign planning cycles and ensure milestones and governance.
• Serve as primary lead for media agency partners, driving collaboration and executional excellence.
• Develop cross-channel audience and media plans for launches and key campaigns.

Skills

Media planning leadership

Multi-channel planning

Analytical skills

Stakeholder management

Communication

Job description

About us

At Dyson, we solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. Our Media team brings these breakthroughs to life, creating campaigns that are clear, credible, and distinctly Dyson. We shape experiences for customers and owners that feel honest and original.

Working policy

Our campus culture is built on connection—collaboration in person, shared creativity, and hands‑on learning. That’s why we don’t offer a regular hybrid arrangement. Working side by side powers our best ideas, fuels belonging, and keeps us pushing boundaries together

About the role

This role will own the end‑to‑end media agenda across paid and owned channels, ensuring best‑in‑class and efficient media planning, investment, and performance to drive both brand and commercial KPIs. As the media lead for the region/cluster – you will oversee the full media lifecycle – from annual planning & campaign strategy to optimization, innovation, measurement and performance reporting, working closely with commercial teams, regional/global counterparts and agency partners. Reporting to the Head of Marketing for Benelux and Nordics, this position leads a team of media managers/specialists – together championing media excellence to ensure we continue to deliver highly effective, efficient and measurable media plans.

Key Responsibilities:

• Lead the development and delivery of media strategies with our marketing teams and agency partners – based in 2 regions for Benelux and Nordics
• Own and manage annual, quarterly, and campaign planning cycles, ensuring all milestones, deliverables, and governance requirements are met on time.
• Serve as the primary operational and strategic lead for media agency partners, driving collaboration, accountability, and executional excellence.
• Develop and oversee cross‑channel audience and media plans for NPDs / product launches and key campaigns, ensuring a connected consumer journey.
• Drive audience planning by translating consumer, owner, and first‑party data insights into actionable media strategies and agency planning frameworks.
• Optimize media investment and channel mix through data‑driven planning, performance analysis, forecasting, and ongoing optimization.
• Partner with Category, Digital Marketing, Business Intelligence, Commercial teams, and regional/global teams to deliver integrated plans and identify opportunities for greater effectiveness and efficiency.
• Champion a test‑and‑learn culture by identifying new opportunities, leveraging experimentation frameworks, attribution models, and advanced measurement approaches.
• Monitor, analyze, and communicate campaign performance, providing actionable recommendations to improve media effectiveness and ROI.
• Provide regular thought leadership on media innovation, emerging technologies, platform developments, and measurement trends, ensuring teams remain at the forefront of industry best practices.
• Build and maintain strong relationships with media agencies, commercial stakeholders, and local market teams to ensure best‑in‑class campaign execution and consistent KPI tracking.
• Drive effective budget and BBI management, ensuring investment accuracy, compliance, and optimal allocation of resources.
• Establish robust reporting, governance, and performance management processes to support transparency, accountability, and continuous improvement.
• Support capability building across marketing and media teams through knowledge sharing, best practices, and strategic guidance.
• Play a key role in driving retail media strategy and choices in collaboration with KAMs and retail account leads

About you

To succeed in the role, we expect you to have:

• At least 7+ years’ experience in media planning – agency or in‑house – with leadership of having led multi‑channel teams
• Deep knowledge of planning and buying across the spectrum: TV, Print, OOH, Programmatic Display & Video, Social, and Search.
• The ability to interrogate local market plans – making sure they deliver both brand lift and demand.
• Strong analytical skills, experience with data‑driven attribution, and media‑mix modelling.
• Expertise in media and audience planning, creative development, and ad operations.
• A keen eye for trends - and the confidence to recommend bold, innovative and strategic opportunities.
• Exceptional organizational skills, process focus, and a fierce attention to detail.
• Strong business sense, analytical acumen, and project management skills.
• The ability to build relationships - across functions, with stakeholders, and agency partners.
• Sharp communication and presentation skills.

Benefits

• Discount on Dyson products
• Company Pension scheme
• 29 days annual holiday plan
• Company Fitness plan
• EAP (Employee Assistance Programme)
• Life Assurance Plan
• Transportation allowance (0,23€/km regardless of the means of transport)
• Health Insurance – Medical Contribution
• Eye Examination & Computer Glasses Reimbursement
• * Please note: New employees to Dyson in the Netherlands commence employment on a 12‑month, fixed‑term basis*

Dyson is an equal opportunity employer.

We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique.

We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

At Dyson we are focused on solving the problems that others have ignored; solving them first using our technology and ingenuity.

In order to achieve this we need to pioneer technologies that are different and authentic.

This is the core of what we do and who we are.

We must strive to create the future, every single day by developing new things, different things, things that go against the grain with a diverse and global team of ingenious minds.

Dyson employs 14,000 people and is present in more than 80 countries.

And while we are growing fast we want Dyson to remain a start‑up in spirit with the freedom of experimentation and learning, constantly reinventing our products as well as reinventing how we work, how we sell and how we support our owners.

At the same time we are working through the James Dyson Foundation, James Dyson Award and Dyson Institute to inspire future engineers and pioneering a new approach to engineering education.

Underlining everything we do in this diverse environment is the need to always show respect, supporting each other as one team to overcome whatever challenges we encounter.

We drive empowerment, development and equality in an inclusive environment for our people around the world.

The future doesn’t just happen, we look to make it happen, to achieve leaps through pioneering new ideas.