Senior Media Leader: Multi-Channel & Data-Driven Growth

Dyson GmbH; Amsterdam; On-site; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Discount on Dyson products

Company Pension scheme

29 days annual holiday plan

Company Fitness plan

Employee Assistance Programme

Life Assurance Plan

Transportation allowance (0,23€/km)

Health Insurance – MedicalContribution

Job summary

Dyson is seeking a Senior Media Manager to own the end-to-end media agenda across paid and owned channels for Benelux and Nordics. You will lead a team of media managers, drive annual planning, and oversee collaboration with agencies and internal teams to deliver measurable media plans.

You will translate consumer and first-party data into actionable strategies, optimize channel mix, and report performance to stakeholders.

Qualifications

• At least 7+ years’ experience in media planning, agency or in-house, with leadership of multi-channel teams.
• Deep knowledge of planning and buying across TV, Print, OOH, Programmatic Display & Video, Social, and Search.
• Strong analytical skills, data-driven attribution, and media-mix modelling.
• Ability to build relationships across functions, stakeholders, and agency partners.

Responsibilities

• Lead development and delivery of media strategies with marketing teams and agency partners for Benelux and Nordics.
• Own and manage annual, quarterly, and campaign planning cycles with milestones and governance.
• Oversee cross-channel audience and media plans for product launches and major campaigns.
• Drive data-driven planning, performance analysis, forecasting, and optimization to improve ROI.
• Build strong relationships with media agencies, commercial stakeholders, and regional teams.

Skills

Leadership

Media planning

Multi-channel

Analytics

Attribution modelling

Audience planning

Ad operations

Communication

Stakeholder management

Job description

Dyson is seeking a Senior Media Manager to own the end-to-end media agenda across paid and owned channels for Benelux and Nordics. You will lead a team of media managers, drive annual planning, and oversee collaboration with agencies and internal teams to deliver measurable media plans.

You will translate consumer and first-party data into actionable strategies, optimize channel mix, and report performance to stakeholders.