Senior Marketing Executive Benelux

BPP; Amsterdam; On-site; EUR 55,000 - 75,000; Full time

Job summary

A prominent education organization based in Amsterdam is seeking a proactive Senior Marketing Executive to drive growth in the Benelux region. The successful candidate will be responsible for producing automated marketing campaigns, collaborating with vendors like Microsoft and AWS, and maintaining engaging website content. Ideal applicants will have a strong background in digital and B2B marketing, and familiarity with platforms like HubSpot and Salesforce Marketing Cloud. Excellent communication skills in English and another Benelux language are required. This is a full-time associate role.

Qualifications

• Proven experience in digital or B2B marketing, ideally within technology, training, or education sectors.
• Hands-on experience with marketing automation platforms.
• Strong understanding of lead generation and conversion workflows.

Responsibilities

• Deliver high-performing automated marketing campaigns.
• Manage vendor co-marketing activity with partners.
• Keep regional website content accurate and engaging.

Skills

Digital marketing experience

B2B marketing knowledge

Experience with marketing automation platforms

Lead generation and nurturing expertise

Strong analytical skills

Excellent communication skills in English and Benelux language

Organisational skills

Tools

Customer.io

HubSpot

Salesforce Marketing Cloud

GA4

Looker Studio

Excel

WordPress

Job description

Senior Marketing Executive

We’re looking for a proactive and data‑driven Senior Marketing Executive to help accelerate Firebrand’s growth in the Benelux region through marketing automation, vendor marketing, and website content management.

What if you read the description and don’t meet every single requirement? We encourage you to apply anyway – we value diverse backgrounds and are committed to inclusivity!

Why work for BPP Education Group?

It is a great time to join BPP Education Group as we have enjoyed a sustained period of growth, offering a wealth of opportunities to our staff, students and clients. There are many more great reasons to join BPP Education Group such as:

What you’ll be doing

Reporting to the Head of Marketing Automation, you’ll be responsible for delivering high‑performing automated marketing campaigns, managing vendor co‑marketing activity (with partners such as Microsoft, AWS, and CompTIA), and keeping regional website content accurate, engaging, and conversion‑focused.

This is a hands‑on role for a marketer who enjoys combining creativity with analytics – designing automated journeys, managing regional campaigns, and using data to optimise performance and conversion.

What we’re looking for

• Proven experience in digital or B2B marketing, ideally within the technology, training, or education sectors.
• Hands‑on experience with marketing automation platforms (Customer.io, HubSpot, Salesforce Marketing Cloud, or similar).
• Strong understanding of lead generation, nurturing, and conversion workflows.
• Experience managing vendor or partner marketing activity.
• Proficiency in CMS platforms (WordPress or similar) for content management
• Excellent written and verbal communication skills in English and at least one Benelux language (Dutch preferred).
• Strong analytical mindset with experience using reporting tools such as GA4, Looker Studio, or Excel.
• Excellent organisational skills and attention to detail, with the ability to manage multiple projects simultaneously.

Please send CVs in English

BPP Education Group are proud to be a Disability Confident employer so if you need any reasonable adjustments for the interview process, please just let us know!

BPP Education Group actively promotes equality of opportunity for all with the right mix of talent, skills and potential, and welcomes applications from a wide range of candidates. BPP will select candidates for interview based on their skills, qualifications and experience. Please note that for those posts that are exempt from the Rehabilitation of Offenders Act 1974, the successful candidate will be required to undertake a DBS check in addition to BPP undertaking any necessary online searches. This is deemed appropriate and necessary from a safeguarding perspective, and in line with BPP’s safer recruitment practices.

BPP Education Group reserves the right to amend or withdraw this advertisement at any time prior to the closing date, should we receive a high volume of applications or if business needs change.

Seniority level

• Associate

Employment type

• Full‑time

Job function

• Marketing

Industries

• Higher Education