Senior Marketing Data Scientist — Flexible Hours

Rituals (B Corp™); Amsterdam; On-site; EUR 90,000 - 150,000; Full time

Benefits offered by this job

Growth opportunities

Staff discount on Rituals products

Attractive bonus

Flexible working hours

Team events

Job summary

Rituals in Amsterdam seeks a Senior Marketing Data Scientist to own marketing measurement initiatives, uniting MMM, MTA and Incrementality Testing to guide smarter budget decisions. You will translate complex models into practical recommendations for marketing teams and collaborate across digital, marketing and data colleagues to strengthen cross-channel insights.

This role blends deep technical data science with strategic consulting and stakeholder management, delivering a connected view of

Qualifications

• Degree in a quantitative field such as Data Science, Econometrics, Statistics, Mathematics, or Engineering.
• 5+ years in data science/analytics within marketing, media or commercial context.
• Strong programming in Python and SQL; familiarity with cloud environments and data visualization tools.
• Experience with MMM, Attribution or Incrementality Testing and GA4.
• Translate complex data science concepts into clear, actionable recommendations for media teams and leadership.
• Proven experience driving complex analytics projects from problem to stakeholder adoption.

Responsibilities

• Drive Marketing Mix Modeling (MMM) initiatives using Bayesian modeling to quantify direct revenue and brand impact.
• Own end-to-end development and optimization of the Multi-Touch Attribution (MTA) framework.
• Design and execute Test & Learn roadmap with digital teams to measure true causal impact.
• Build a Unified Measurement View by calibrating MMM, MTA and testing results.
• Translate models into media action with scenario planners and insights for campaigns.
• Drive measurement adoption by defining reporting templates and KPIs.

Skills

Python

SQL

Cloud platforms

Data visualization tools

MMM

Attribution

Incrementality Testing

Communication

Education

Quantitative degree (Data Science, Econometrics, Statistics, Mathematics, Engineering)

Tools

GA4

Visualization tools

Job description

Rituals in Amsterdam seeks a Senior Marketing Data Scientist to own marketing measurement initiatives, uniting MMM, MTA and Incrementality Testing to guide smarter budget decisions. You will translate complex models into practical recommendations for marketing teams and collaborate across digital, marketing and data colleagues to strengthen cross-channel insights.

This role blends deep technical data science with strategic consulting and stakeholder management, delivering a connected view of