Data Strategy Director: Marketing Analytics & MMM Leader

Harnham; Eindhoven; On-site; EUR 70,000 - 90,000; Full time

Benefits offered by this job

Flexible working

Competitive salary

Professional growth opportunities

Job summary

A leading global marketing agency is seeking an experienced Data Strategy Director to lead marketing analytics initiatives. You will guide clients in optimizing spend and campaign performance, requiring fluency in Dutch and expertise in marketing mix modelling and audience measurement. This role offers the opportunity to work with top-tier global brands and a flexible, innovative culture. Join a passionate team dedicated to impactful strategic decisions.

Qualifications

• Proven experience in marketing mix modelling and audience measurement.
• Strong background in media strategy and planning, ideally in a large agency.
• Ability to translate complex data into strategic recommendations.

Responsibilities

• Lead the data strategy focusing on marketing analytics.
• Translate complex datasets into actionable insights.
• Develop frameworks for measuring marketing effectiveness.

Skills

Fluent in Dutch

Marketing mix modelling

Audience measurement

Media strategy

Leadership skills

Tools

Statistical software

BI tools

Job description

A leading global marketing agency is seeking an experienced Data Strategy Director to lead marketing analytics initiatives. You will guide clients in optimizing spend and campaign performance, requiring fluency in Dutch and expertise in marketing mix modelling and audience measurement. This role offers the opportunity to work with top-tier global brands and a flexible, innovative culture. Join a passionate team dedicated to impactful strategic decisions.