Senior Marketing Data Scientist: MMM, MTA & Incrementality

Rituals Cosmetics Enterprise B.V.; Amsterdam; On-site; EUR 85,000 - 125,000; Full time

Job summary

Rituals Cosmetics Enterprise B.V. is seeking a Senior Marketing Data Scientist to own marketing measurement initiatives.

You will lead Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and Incrementality Testing to quantify both short-term revenue and long-term brand impact. You will translate complex data into clear recommendations for marketing teams, shape smarter budget decisions and stronger campaign performance, and act as a trusted advisor to cross-functional partners across

Qualifications

• Experience with marketing analytics and data-driven decision making.
• Ability to translate complex models into actionable business insights.
• Strong collaboration with cross-functional teams.

Responsibilities

• Drive Marketing Mix Modeling (MMM) initiatives using Bayesian methods.
• Lead end-to-end development of Multi-Touch Attribution (MTA) framework.
• Design and execute Test & Learn roadmap with digital marketing teams.
• Build a Unified Measurement View across MMM, MTA, and testing.
• Translate models into media action and actionable insights for campaigns.
• Promote measurement adoption through reporting and KPI governance.

Skills

Bayesian modeling

MMM modeling

MTA

Incrementality testing

GA4 data

Data science

Stakeholder management

Job description

Rituals Cosmetics Enterprise B.V. is seeking a Senior Marketing Data Scientist to own marketing measurement initiatives.

You will lead Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and Incrementality Testing to quantify both short-term revenue and long-term brand impact. You will translate complex data into clear recommendations for marketing teams, shape smarter budget decisions and stronger campaign performance, and act as a trusted advisor to cross-functional partners across