Senior Marketing Data Scientist — MMM, MTA & Incrementality

Concorde network B.V; Amsterdam; Hybrid; EUR 85,000 - 110,000; Full time

Job summary

Rituals in Amsterdam is seeking a Senior Marketing Data Scientist to own our marketing measurement initiatives. You will lead MMM, MTA, and Incrementality Testing, turning complex data into actionable guidance for marketing teams and senior leadership.

You will build and improve models, translate outputs into practical recommendations, and collaborate with digital, marketing, and data colleagues to create a unified measurement view that informs budgets and campaign optimization.

Qualifications

• Degree in a quantitative field (Data Science, Econometrics, Statistics, Mathematics, or Engineering).
• 3+ years in data science/advanced analytics in marketing or commercial context.
• Strong programming in Python and SQL; familiarity with cloud environments and data visualization tools.
• Experience with MMM, Attribution, Incrementality Testing and GA4.
• Ability to translate complex data science concepts into actionable recommendations for media teams and leadership.
• Proven experience independently driving analytics projects from problem definition through stakeholder adoption.

Responsibilities

• Lead MMM initiatives using Bayesian modeling to measure short-term revenue and long-term brand impact.
• Own end-to-end development and optimization of the MTA framework using GA4 data and advanced models.
• Design and execute Test & Learn roadmaps with digital marketing teams to measure true causal impact.
• Build a Unified Measurement View by calibrating MMM, MTA, and testing for a single source of truth.
• Translate models into media action by delivering insights and scenario planning for optimized media plans.
• Drive measurement adoption by structuring the measurement calendar and defining reporting templates.

Skills

Python

SQL

Data science

Marketing analytics

MMM

Attribution

Incrementality

GA4

Stakeholder management

Education

Quantitative degree

Tools

GA4

BigQuery

Tableau

Job description

Rituals in Amsterdam is seeking a Senior Marketing Data Scientist to own our marketing measurement initiatives. You will lead MMM, MTA, and Incrementality Testing, turning complex data into actionable guidance for marketing teams and senior leadership.

You will build and improve models, translate outputs into practical recommendations, and collaborate with digital, marketing, and data colleagues to create a unified measurement view that informs budgets and campaign optimization.