Data Strategy Director

Harnham; Eindhoven; On-site; EUR 70,000 - 90,000; Full time

Benefits offered by this job

Flexible working

Competitive salary

Professional growth opportunities

Job summary

A leading global marketing agency is seeking an experienced Data Strategy Director to lead marketing analytics initiatives. You will guide clients in optimizing spend and campaign performance, requiring fluency in Dutch and expertise in marketing mix modelling and audience measurement. This role offers the opportunity to work with top-tier global brands and a flexible, innovative culture. Join a passionate team dedicated to impactful strategic decisions.

Qualifications

• Proven experience in marketing mix modelling and audience measurement.
• Strong background in media strategy and planning, ideally in a large agency.
• Ability to translate complex data into strategic recommendations.

Responsibilities

• Lead the data strategy focusing on marketing analytics.
• Translate complex datasets into actionable insights.
• Develop frameworks for measuring marketing effectiveness.

Skills

Fluent in Dutch

Marketing mix modelling

Audience measurement

Media strategy

Leadership skills

Tools

Statistical software

BI tools

Job description

About Us

We are a leading global marketing agency helping brands unlock the power of data to drive smarter decisions. Our clients span diverse sectors, from FMCG to tech, and we pride ourselves on turning complex analytics into actionable strategies that deliver measurable impact.

The Role

This company are seeking an experienced Data Strategy Director to lead the marketing analytics initiatives, with a particular focus on Marketing Mix Modelling (MMM) and audience measurement.

This role requires fluent dutch speaking.

This role is ideal for someone who combines deep analytical expertise with hands-on marketing, media, and large agency experience. You will guide strategic decisions for high-profile clients, helping them optimize spend, channel allocation, and overall campaign performance.

Key Responsibilities

• Lead and shape the company’s data strategy, focusing on marketing mix modelling, audience measurement, and media analytics.
• Translate complex datasets into clear, actionable insights for clients and internal stakeholders.
• Work closely with marketing, media, and commercial teams to influence strategy and investment decisions.
• Develop frameworks for measuring marketing effectiveness across channels and audiences.
• Mentor and grow a team of analysts, ensuring best-in-class analytical approaches.
• Stay at the forefront of analytics trends, tools, and methodologies, bringing innovative solutions to the team.

What We’re Looking For

• Proven experience in marketing mix modelling and audience measurement.
• Strong background in media strategy, planning, or marketing, ideally within a large agency environment.
• Ability to synthesize complex data into compelling strategic recommendations.
• Exceptional leadership, communication, and stakeholder management skills.
• Hands-on experience with statistical software, BI tools, and large datasets.
• Strategic thinker who thrives in a fast-paced, client-focused environment.

Why Join Us

• Lead cutting-edge analytics projects with top-tier global brands.
• Collaborate with a passionate, multidisciplinary team of strategists and analysts.
• Flexible working and supportive culture that values innovation and impact.
• Competitive salary and benefits, with opportunities for professional growth.

Apply Now

If you’re a marketing and media-savvy analytics leader with large agency experience and audience measurement expertise, I would love to hear from you.