Marketing Data Scientist

Concorde network B.V; Amsterdam; Hybrid; EUR 85,000 - 110,000; Full time

Job summary

Rituals in Amsterdam is seeking a Senior Marketing Data Scientist to own our marketing measurement initiatives. You will lead MMM, MTA, and Incrementality Testing, turning complex data into actionable guidance for marketing teams and senior leadership.

You will build and improve models, translate outputs into practical recommendations, and collaborate with digital, marketing, and data colleagues to create a unified measurement view that informs budgets and campaign optimization.

Qualifications

• Degree in a quantitative field (Data Science, Econometrics, Statistics, Mathematics, or Engineering).
• 3+ years in data science/advanced analytics in marketing or commercial context.
• Strong programming in Python and SQL; familiarity with cloud environments and data visualization tools.
• Experience with MMM, Attribution, Incrementality Testing and GA4.
• Ability to translate complex data science concepts into actionable recommendations for media teams and leadership.
• Proven experience independently driving analytics projects from problem definition through stakeholder adoption.

Responsibilities

• Lead MMM initiatives using Bayesian modeling to measure short-term revenue and long-term brand impact.
• Own end-to-end development and optimization of the MTA framework using GA4 data and advanced models.
• Design and execute Test & Learn roadmaps with digital marketing teams to measure true causal impact.
• Build a Unified Measurement View by calibrating MMM, MTA, and testing for a single source of truth.
• Translate models into media action by delivering insights and scenario planning for optimized media plans.
• Drive measurement adoption by structuring the measurement calendar and defining reporting templates.

Skills

Python

SQL

Data science

Marketing analytics

MMM

Attribution

Incrementality

GA4

Stakeholder management

Education

Quantitative degree

Tools

GA4

BigQuery

Tableau

Job description

Share your talents

Are you passionate about untangling complex marketing data to discover what truly drives growth? Do you thrive at the intersection of advanced data science and strategic marketing consulting? Then this could be your next adventure.

At Rituals, we’re looking for a Senior Marketing Data Scientist to take ownership of our marketing measurement initiatives. You will be a driving force behind our measurement triangle, bringing together Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and Incrementality Testing.

In this role, you will turn complex data into clear direction for our marketing teams, helping shape smarter budget decisions and stronger campaign performance. You will not only build and improve models but also act as a trusted advisor who translates technical outcomes into practical recommendations. Working closely with digital, marketing, and data colleagues, you will help us strengthen our measurement capabilities and create a more connected view of impact across channels. It is a role with visible business impact, where curiosity, ownership, and thoughtful challenge are just as important as technical depth.

Share your Talent

• You will drive our Marketing Mix Modeling (MMM) initiatives. Using Bayesian modeling, you will measure and quantify both the short-term direct revenue and the long-term brand-building impact of our marketing investments.
• You will be responsible for the end-to-end development and optimization of our Multi-Touch Attribution (MTA) framework. Utilizing GA4 data and advanced algorithmic models, you will map out complex customer journeys to help teams steer on granular, day-to-day media tactics.
• You will design and execute our Test & Learn roadmap with different digital marketing teams. By running controlled experiments you will measure true causal impact. You will prove which sales were actually driven by our campaigns, validating our models and ensuring we optimize our budgets with confidence.
• You will build a Unified Measurement View. You will bridge the gap between MMM, MTA, and testing - calibrating the models against each other to create a single source of truth and clear guidance for the business.
• You will translate models into media action. By actively running media scenario planners and delivering insights, you will help the marketing teams to build highly optimized and profitable media plans.
• You will drive measurement adoption. You will operationalize data science outputs by structuring our measurement calendar, defining core reporting templates, and advising marketing teams on KPIs to make data-driven decision-making the standard.

Your team

You will be part of our broader Digital team, sitting within the Digital & Customer Data Insights department. Reporting directly to the Sr. Manager Data Science & Marketing Measurement, you will work closely with marketing managers, digital specialists and data colleagues.

Why you’ll love this role

• You’ll shape a core marketing measurement capability in a company that’s scaling globally with purpose.
• You’ll get the best of both worlds: deep, technical data science work combined with high-level strategic consulting and stakeholder management.
• You’ll have a visible business impact, where your models and insights directly fuel smarter media investments.
• You’ll work alongside smart, passionate colleagues across digital, marketing, and the wider data science team.

Bring all of you

Your qualifications:

• A degree in a quantitative field such as Data Science, Econometrics, Statistics, Mathematics, or Engineering.
• 3+ years of experience in data science, advanced analytics, or a related quantitative role, specifically within a marketing, media or commercial context.
• A strong technical foundation in programming (e.g. Python and SQL) and familiarity with cloud environments and data visualization tools.
• Experience with, or a strong understanding of, marketing measurement techniques (such as MMM, Attribution or Incrementality Testing) and digital marketing data (e.g. GA4).
• The ability to translate complex data science concepts into clear, actionable recommendations for media managers and senior leadership.
• Proven experience independently driving complex analytics or data science projects from problem definition through stakeholder adoption.

On top of this:

• You combine strong technical expertise with a grounded and thoughtful consulting mindset.
• You understand that the value of data science is not only in building models, but in helping people make better decisions with confidence.
• You feel comfortable working in a complex measurement landscape and know how to bring structure and clarity when not every answer is certain.
• You are curious, proactive, and motivated by meaningful impact.

At Rituals, we are committed to care for everyone and strive to create a diverse workplace where all employees belong and have equal opportunities to succeed. Read more about our commitment here: Diversity and Inclusion. We believe in the value of in‑person collaboration and teamwork. Therefore, we work predominantly from the office.