Senior Marketing Analytics Lead — Data-Driven Strategy

Troostwijk Veilingen B.V.; Amsterdam; Hybrid; EUR 60,000 - 80,000; Full time

Benefits offered by this job

Bonus scheme

BeFrank pension 5% contribution

25 vacation days

Laptop and iPhone

Daily catered lunch

Job summary

Troostwijk Auctions, part of TBAuctions, seeks a Marketing Analyst at the intersection of data, marketing, and commercial strategy. You will dig into bidder and seller data, translate insights into actionable direction, and steer the marketing team toward smarter decisions.

You’ll own tracking, attribution modelling, and data infrastructure while communicating complex models to non-technical stakeholders. Hybrid role based in Amsterdam with international collaboration.

Qualifications

• 5+ years of experience as an analytics professional focused on marketing performance.
• Fluent in English; Dutch or other European languages a plus.
• Hands-on with Segment (CDP) and strong SQL/Python skills.
• Experience with ad platform data (Meta, LinkedIn, Google Ads).

Responsibilities

• Own end-to-end measurement of marketing performance across campaigns, channels, funnels, and journeys.
• Translate data into proactive recommendations on channel mix, budget, audience segmentation, and effectiveness.
• Build and maintain dashboards and reports providing real-time insight to the marketing team.
• Conduct deep-dive analyses of bidder/seller behavior to identify opportunities and risks.
• Apply attribution modelling and ROI analysis to explain marketing spend impact across channels.
• Collaborate with data/engineering teams to ensure data and tracking infrastructure supports insights.

Skills

SQL

Python

Attribution modelling

Funnel analysis

ROI measurement

Tools

Segment

Power BI

Job description

Troostwijk Auctions, part of TBAuctions, seeks a Marketing Analyst at the intersection of data, marketing, and commercial strategy. You will dig into bidder and seller data, translate insights into actionable direction, and steer the marketing team toward smarter decisions.

You’ll own tracking, attribution modelling, and data infrastructure while communicating complex models to non-technical stakeholders. Hybrid role based in Amsterdam with international collaboration.