Marketing Analyst

Troostwijk Auctions; Amsterdam; Hybrid; EUR 60,000 - 80,000; Full time

Benefits offered by this job

Laptop and iPhone

Lunch in Amsterdam office

Job summary

Troostwijk Auctions is seeking a Marketing Analyst who bridges data, marketing, and commercial strategy in Amsterdam. You’ll own measurement across campaigns and channels, transform data into actionable recommendations, and partner with the data team to empower decision‑making.

You’ll work with SQL, Python, Segment, and Power BI, English is essential, Dutch a plus, in a hybrid role with international collaboration.

Qualifications

• 5+ years in analytics with a focus on marketing.
• B2B or marketplace experience is a strong plus.
• Hands-on with Segment (CDP) and event tracking.
• Proficiency with ad platform data (Meta, LinkedIn, Google Ads).
• SQL and Python are required; Power BI experience is a plus.
• Fluent in English; Dutch or other European languages are a plus.

Responsibilities

• Own the end-to-end measurement of marketing performance across campaigns, channels, funnels, and customer journeys.
• Translate data into concrete, proactive recommendations on channel mix, budget allocation, audience segmentation, and campaign effectiveness.
• Build and maintain dashboards and reports for real-time insights into performance.
• Conduct deep-dive analyses on bidder and seller behaviour to identify patterns, opportunities, and risks.
• Apply attribution modelling and ROI analysis to quantify marketing impact across channels.
• Collaborate with the data team to ensure data and infrastructure support accessible insights for the marketing team.

Skills

Marketing analytics

SQL

Python

CDP/Segment

Power BI

Communication skills

English fluency

Dutch language

Tools

Power BI

Job description

Do you get excited turning complex marketing data into decisions that actually move the needle? Are you the kind of analyst who doesn’t wait to be asked — who spots an opportunity in the numbers and walks into a room ready to tell the business what to do about it?

At Troostwijk Auctions, part of TBAuctions, we’re looking for a Marketing Analyst who sits at the intersection of data, marketing, and commercial strategy. This isn’t a reporting role — it’s a role for someone who can dig into bidder and seller data, make sense of the full customer journey, and proactively steer our marketing team toward smarter decisions. You’ll be hands‑on with the technical side, from data tracking and event instrumentation to attribution modelling, while also being the person who translates all of it into clear, actionable direction for the business.

What you’ll do

You’ll be the analytical engine of our marketing team - equally comfortable making a deep‑dive into our auction campaigns and presenting channel recommendations to senior stakeholders. Your core focus areas:

Marketing Performance & Insight

• Own the end-to-end measurement of marketing performance: campaigns, channels, funnels, and customer journeys.
• Translate data into concrete, proactive recommendations — on channel mix, budget allocation, audience segmentation, and campaign effectiveness.
• Build and maintain dashboards and reports that give the marketing team a clear, real‑time view of what’s working and what isn’t.
• Conduct deep‑dive analyses on bidder and seller behaviour, identifying patterns, opportunities, and risks before they become obvious.
• Apply attribution modelling and ROI analysis to help the team understand the true impact of marketing spend across channels.
• Good understanding of data infrastructure and tracking

Strategy & Stakeholder Engagement

• Act as the bridge between the marketing team and technical stakeholders, translating business questions into analytical frameworks and technical requirements.
• Provide objective, quantitatively grounded advice on market opportunities and competitive threats, drawing on desk research, industry reports, and internal data.
• Proactively surface insights and recommendations — you don’t wait for the brief, you see the signal and bring it forward.
• Closely collaborate with the TBA data team to make sure data and infrastructure needed for you to make your insights and reports available to the marketing team.

What you bring

• 5+ years of experience in an analytics role with a clear focus on marketing performance — B2B or marketplace experience is a strong plus.
• Deep familiarity with marketing analytics concepts: attribution, multi‑touch modelling, funnel analysis, cohort analysis, customer segmentation, and ROI measurement.
• Hands‑on experience with Segment (or a comparable CDP/event tracking platform) and a solid understanding of how event data is structured and used.
• Proficiency and comfort working with ad platform data (Meta, LinkedIn, Google Ads).
• Must have SQL, Python skills; nice to have experience with BI tools such as Power BI.
• Technical confidence to work directly with data pipelines, define tracking specifications, and QA instrumentation alongside engineering teams.
• Excellent communication skills - you can explain a complex model to a non-technical marketer and a technical spec to a developer.
• A proactive, commercial mindset: you treat data as a means to make better decisions, not an end in itself.
• Fluent in English; Dutch or other European languages are a plus.

What we offer

• A senior, independent role with real influence on marketing strategy within an innovative, fast‑growing international organization.
• Gross € 60.000 - € 80.000 per year commensurate with experience.
• Bonus scheme (up to 1 gross monthly salary per year).
• Laptop and iPhone.
• Daily catered lunch at our Amsterdam office.
• A team of sharp, driven professionals who take their work seriously — and themselves not too seriously.
• Hybrid working from Amsterdam, with connections to international colleagues across Europe.

Ready to join us?