Marketing Analytics Lead, New Business & M&A (Remote)

Lever, Inc.; Netherlands; Remote; EUR 80,000 - 120,000; Full time

Benefits offered by this job

Fully remote

Global exposure

Professional development

AI-driven tooling

Job summary

Lever, Inc. is seeking a Marketing Analyst, New Business and M&A to build analytics infrastructure for new ventures and post-acquisition integrations from the Netherlands in a fully remote setting.

You will transform paid advertising data into actionable insights, develop performance models, and create dashboards linking ad spend to revenue across global businesses. Collaborative role with BI, data engineering, and marketing leadership.

Qualifications

• Bachelor's degree in a relevant field required; advanced degree advantageous.
• Minimum 3 years in data analytics/BI with marketing focus.
• Experience evaluating paid media campaigns and translating to CAC, LTV, ROAS.
• Hands-on experience building/tracking systems, attribution models, and reporting infrastructure.
• Strong SQL; Python/R/MATLAB a plus.

Responsibilities

• Build and manage marketing data infrastructure connecting impressions, clicks, leads, engagement and revenue across platforms.
• Integrate data from acquired companies, establish tracking, attribution, reporting and measurement standards.
• Analyze paid media performance using CAC, ROAS, LTV, funnel/conversion metrics.
• Develop forecasting models, perform hypothesis testing, identify drivers and improvements.
• Create dashboards/reports in Tableau/Power BI/Qlik to support marketing leadership.
• Standardize performance metrics like LTV, ROAS, CAC across businesses.
• Translate data into actionable business recommendations to improve marketing efficiency.
• Collaborate with analysts, marketing leaders, and operations to align with revenue goals.
• Map marketing data flows and identify optimization opportunities across acquisition to revenue.
• Leverage AI/tools to automate reporting and scale analytics workflows.
• Support strategic decisions on budgets, channels, and growth initiatives.
• Develop repeatable M&A analytics framework for integrating marketing data.

Skills

SQL

Marketing analytics

Data modeling

Communication

Education

Bachelor's degree in a relevant field

Tools

Tableau

Power BI

Qlik

Google Analytics

Google Ads

Job description

Lever, Inc. is seeking a Marketing Analyst, New Business and M&A to build analytics infrastructure for new ventures and post-acquisition integrations from the Netherlands in a fully remote setting.

You will transform paid advertising data into actionable insights, develop performance models, and create dashboards linking ad spend to revenue across global businesses. Collaborative role with BI, data engineering, and marketing leadership.