Marketing Analytics & Insights Lead (Hybrid)

Troostwijk Auctions; Amsterdam; Hybrid; EUR 60,000 - 80,000; Full time

Benefits offered by this job

Laptop and iPhone

Lunch in Amsterdam office

Job summary

Troostwijk Auctions is seeking a Marketing Analyst who bridges data, marketing, and commercial strategy in Amsterdam. You’ll own measurement across campaigns and channels, transform data into actionable recommendations, and partner with the data team to empower decision‑making.

You’ll work with SQL, Python, Segment, and Power BI, English is essential, Dutch a plus, in a hybrid role with international collaboration.

Qualifications

• 5+ years in analytics with a focus on marketing.
• B2B or marketplace experience is a strong plus.
• Hands-on with Segment (CDP) and event tracking.
• Proficiency with ad platform data (Meta, LinkedIn, Google Ads).
• SQL and Python are required; Power BI experience is a plus.
• Fluent in English; Dutch or other European languages are a plus.

Responsibilities

• Own the end-to-end measurement of marketing performance across campaigns, channels, funnels, and customer journeys.
• Translate data into concrete, proactive recommendations on channel mix, budget allocation, audience segmentation, and campaign effectiveness.
• Build and maintain dashboards and reports for real-time insights into performance.
• Conduct deep-dive analyses on bidder and seller behaviour to identify patterns, opportunities, and risks.
• Apply attribution modelling and ROI analysis to quantify marketing impact across channels.
• Collaborate with the data team to ensure data and infrastructure support accessible insights for the marketing team.

Skills

Marketing analytics

SQL

Python

CDP/Segment

Power BI

Communication skills

English fluency

Dutch language

Tools

Power BI

Job description

Troostwijk Auctions is seeking a Marketing Analyst who bridges data, marketing, and commercial strategy in Amsterdam. You’ll own measurement across campaigns and channels, transform data into actionable recommendations, and partner with the data team to empower decision‑making.

You’ll work with SQL, Python, Segment, and Power BI, English is essential, Dutch a plus, in a hybrid role with international collaboration.